People on Pinterest are here to take action. They browse their feeds for inspiration, search for topics that they're interested in and click on Pins to learn more. Your content fits right in, and helps people decide what to try next. In fact, 83% of weekly Pinners have made a purchase based on Pins that they saw from brands.2
To get the most out of Pinterest, you’ll need to have a business account. You can sign up for a completely new account, or convert your existing personal account. Once you have a business account, you’ll get better analytics and can start running ads.*
For more info on the nuts and bolts of Pinterest, please visit our Help Centre.
1. Pinterest, Global analysis, Aug 2019
2. GfK, US, Pinterest Path to purchase study among weekly Pinners, Nov 2018
*Pinterest ads are available to business accounts in specific countries. Please refer to our Help Centre for more information.