Creative best practices

Five essential tips for great Pins

The best Pins are visually compelling, tell a good story and make people want to learn more. It isn’t hard to make great Pins – just follow a few simple rules.

1. Pick an eye-catching image
Use high-quality, vertical images that will stand out in people's feeds. We recommend a 2:3 aspect ratio (e.g. 1,000 x 1,500 pixels). Other ratios could cause your Pin to truncate, or could negatively impact performance.

2. Make your brand the focal point 
Put your product or service front and centre. Avoid using abstract images or lifestyle imagery that doesn’t showcase your brand.   

3. Give context
Your Pins should help people understand why your product or idea is the right fit for them. Pick images that show context and bring your topic to life. Clearly show how someone might use your product, try your project, etc.

4. Include your logo
Put a logo on every Pin that you make, but keep it subtle. Avoid the lower right-hand corner, since that spot gets covered up by our product icons.   

5. Add text overlay to tell a better story
Text overlay is the copy that goes on your Pin image. It makes your Pins stand out, adds context and enhances your message. Keep text concise so it’s easy for people to read on their phones. If you're running the same campaign in multiple countries, make sure to create separate Pins for each country so that you can translate text overlay into the local language.

Pin focusing on glasses with image of a dancing woman wearing a yellow jumper and black glasses
Go for your goals

Use the tips above for every Pin that you make, no matter the topic or goal. But when it comes to Pinterest Ads, there are a few more things to bear in mind. Learn how to tailor your Pins for different marketing objectives with these handy guides.

A script for success

Video takes your Pins to the next level with action-packed storytelling. Through our measurement studies, we’ve identified six best practices that make videos especially successful on Pinterest. Use these tips as a checklist for your next Promoted Video campaign. 

1. Tell a good story
People watch longer when there’s a clear storyline to follow. It doesn’t have to be sequential – just make sure that there’s enough going on to keep people engaged. Try to use real video assets, rather than stitching photos together as a video file. In our studies, people watched Promoted Videos 32% longer when there was a storyline that built over time, compared to GIFs or stitched-together stills.1  

2. Reel people in
Make the first few seconds of your story extra compelling so that people want to see more. For example, title cards can help you pique viewers’ curiosity.

3. Show your products in action
People spend more time watching videos that spotlight a product in action, giving a glimpse of how to use or wear it.Find a way to work your product into your video's storyline. 

4. Add beautiful branding
Content from brands performs well on Pinterest because it’s actionable and comes from a trusted source. It’s best to show your brand name or logo within the first few seconds of your video – or just leave it up for the whole thing.1

5. Show, don’t tell
On Pinterest, videos auto-play with sound off. Some people will turn on the sound, but you shouldn’t rely on dialogue or audio to do the heavy lifting. Instead, use captions or text overlay to help tell your story.

6. Keep it short and simple
We’ve found that shorter videos perform best on Pinterest, and recommend that you keep your videos under twenty seconds.

1. Neurons Inc, Video creative study with weekly US Pinners, June 2018

Glad video best practices preview
Go deeper

Pin basics

Learn about the different components that go into a Pin, and how to make them.

Creative specs

See specs and requirements for each type of Pin, from file types to character counts.

Content tips

Learn about picking the right topics, images and descriptions for your Pins.


Get more tips for campaign setup and optimisation.

Pin Collective

Work with an expert content creator for your next set of Pins.

Marketing partners

Scale your ads with help from our official partners.