A Black woman dressed in white peeks over shoulder

Pale hands holding a blue-green handbag against a green velvet coat

An espresso sitting in shadowy lighting

A white stiletto heel leans on a cinder block

Make ads that perform

The best Pinterest ads are visually compelling, tell a strong story and make people want to learn more. It’s easy to make great ads on Pinterest—just follow these tips.

Red-framed sunglasses; Woman wearing white-framed sunglasses with a second pair in collar; Tortoiseshell sunglasses near swimming pool

Standard ads

: Use high-quality, vertical images that will stand out in people’s feeds. We recommend a 2:3 aspect ratio (e.g. 1,000 x 1,500 pixels). Other ratios may cause your Pin to truncate, or may negatively impact performance.
: Put your product or service front and centre. Avoid using abstract images or lifestyle imagery that doesn’t showcase your brand.
: Put a logo on every Pin that you make, but keep it subtle. Avoid the lower-right corner, since that spot gets covered up by our product icons.
: Text overlay is the copy that goes on your Pin image to make it stand out. Keep your copy concise for readability on mobile devices. You should create separate Pins for each country that you target, so they can be translated into the local language.
: Clear titles and descriptions help your Pin to get discovered in search. You can use up to 100 characters for your title and up to 500 characters for your description.
: If your Pin includes a link, check that the link is active and loads quickly. Your Pin’s creative tells people what to expect when they click. Make sure that it matches your destination site’s topic and imagery.

Video ads

: Lead with a clear hook within the first few seconds to capture people’s attention.
: Make sure that your videos clearly and succinctly communicate your ideas: 6–15 seconds works best.
: Some Pinners watch video with the sound off, so don’t rely on audio or dialogue. Use text overlay or captions to help tell your story.
: Select a cover image when you upload your video so that people can understand what your video is about with just one glance.
: Clear titles and descriptions help your video to get discovered in search. You can use up to 100 characters for your title and up to 500 characters for your description.

Idea ads

: Idea ads are a multimedia canvas to share your ideas. They last forever, and help you grow your audience.
: Video is great for telling a story. It helps you to connect with your audience and stand out in people’s feeds. Just make sure that you add text overlay, as some people watch with the sound off.
: Plan your content like a real story, with a true beginning, middle and end. Make sure to include everything that people need to act on your idea.

Idea ads are for your original content. Content that’s clearly watermarked or repurposed doesn’t perform well with people who are on Pinterest to look for new, original ideas. And of course, only use content that you have permission to use.
: Fill in the details page so that people can make your idea happen. You can list ingredients, supplies, etc. Before publishing, make sure that you tag relevant topics so that your content reaches the right people.
: Do a quick quality review before publishing. Always aim for crisp, clean and high-quality. Things to check: Are the screen edges covered? (If not, pinch to resize.)  How’s the lighting? (Natural light does wonders.)

Pin featuring a focused view of a bathroom decorated with a palm plant in a cement pot and a metallic bath against a chequered wall.

Organic Pins

: The best performing content on Pinterest incorporates solid lighting, great framing, high-resolution assets or stylised effects and/or text. Most of your audience is on their mobile device, so use a vertical aspect ratio.
: Engage your audience by including a call to action for them to save and follow. The more your ideas are saved or your account is followed, the more you will appear across Pinterest.
: When you add the right text to your Pins, more people will discover them. Add a description, title or link to your Pins, choose a strong thumbnail for your videos and save your content to a relevant board.
: People on Pinterest are always looking for new, tailored inspiration. Make sure to publish content regularly—ideally on a weekly basis—to get your content in front of people who are looking for ideas like yours.

Two versions of the same ad show a woman wearing white sunglasses. In one version, the words ‘Summer sale’ are in scripted white text, and in the second version the same words are in bold black font. The second version has a green tick to indicate that it’s more accessible.

Make it accessible

: Ensure that your ads are easy to read by using fonts that are clear and a text size of at least 12pt (16px) or larger.
: Avoid jargon and abbreviations so that your copy can be understood by everyone. Try not to use language that excludes any particular group, and choose words and phrases that consider and respect all individuals, regardless of their background, identity or abilities.
: To ensure that people who are colour-blind can perceive your message, use multiple types of storytelling. In addition to using colour, you can include other elements such as text or icons.
: Help more people to perceive your content by including alt text, which describes images to people who use screen readers.

Alt text should clearly but succinctly describe the image, repeat any embedded text in the image and explain how it relates to the rest of the post. Keep your alt text around 120 characters, and start with ‘Ad’ or ‘Advertisement’ if it’s an ad.
: Some flashing content has been shown to trigger seizures in people with certain medical conditions. If you choose to include flashing content, avoid more than three flashes within a one second period.

Check the specs

Image of what the screen will look like when you go in to add a spec.

Whenever you make new Pins, make sure to keep our product specs in mind. Following our guidance helps your content to look its best, no matter how people find it on the platform. Our specs sheet includes tips for topics such as image sizing, image opacity and character counts. We also share best practices for topics such as file type and aspect ratios.

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