Creative best practices

Standard Pins

The best Pins are visually compelling, tell a good story and make people want to learn more. It’s easy to make great Pins – just follow these creative best practices.

You’ll find guidelines for standard Pins and video Pins on this page. You can also download our creative best practices guide to get all the tips in one saveable, printable place. 

1. Pick an eye-catching image
Use high-quality, vertical images that will stand out in people's feeds. We recommend a 2:3 aspect ratio (e.g. 1,000 x 1,500 pixels). Other ratios could cause your Pin to truncate, or could negatively impact performance.

2. Make your brand the focal point 
Put your product or service front and centre. Avoid using abstract images or lifestyle imagery that doesn’t showcase your brand.   

3. Give context
Your Pins should help people understand why your product or idea is the right fit for them. Pick images that show context and bring your topic to life. Clearly show how someone might use your product, try your project, etc.

4. Include your logo
Put a logo on every Pin that you make, but keep it subtle. Avoid the lower right-hand corner, since that spot gets covered up by our product icons.   

5. Add text overlay to tell a better story
Text overlay is the copy that goes on your Pin image. It makes your Pins stand out, adds context and enhances your message. Keep text concise so it’s easy for people to read on their phones. If you're running the same campaign in multiple countries, make sure to create separate Pins for each country so that you can translate text overlay into the local language.

Pin focusing on glasses with image of a dancing woman wearing a yellow jumper and black glasses

Video Pins

Video takes your content to the next level with action-packed storytelling. Here are five best practices that make video Pins especially successful.

1. Start strong and make it actionable
We see top performance for videos that teach people how to do something, or inspire people to try something new. Lead with a clear hook within the first few seconds to capture people’s attention.

2. Tailor the length based on your goals
For Promoted Videos, we've found that 6–15 seconds works best. For videos that aren’t promoted, you can choose any length that you'd like.

3. Don’t rely on audio
Many videos play in people’s feeds with the sound off. Make sure that you use text overlay or captions to help convey your message when the sound doesn’t play.

4. Pick a strong cover image
Your cover image shows up in people’s feeds and should provide a good sense of what they’re about to watch. Cover images also help us show your video to the right audience.

5. Optimise your Pin copy
Clear titles, descriptions and hashtags help your video to get discovered in search. Spend some time getting your copy right before you publish a new video.

Glad video best practices preview
Go deeper
Pin basics

Learn about the different components that go into a Pin, and how to make them.

Creative specs

See specs and requirements for each type of Pin, from file types to character counts.

Content tips

Learn about picking the right topics, images and descriptions for your Pins.


Get more tips for campaign setup and optimisation.

Pin Collective

Work with an expert content creator for your next set of Pins.

Pinterest Partners

Scale your ads with help from our official partners.

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