Creative best practices

Five essential tips for great Pins

The best Pins are visually compelling, tell a good story and make people want to learn more. It isn’t hard to make great Pins – just follow a few simple rules.

1. Pick an eye-catching image
Use high-quality, vertical images that will stand out in people's feeds. We recommend a 2:3 aspect ratio (e.g. 1,000 x 1,500 pixels). Other ratios could cause your Pin to truncate, or could negatively impact performance.

2. Make your brand the focal point 
Put your product or service front and centre. Avoid using abstract images or lifestyle imagery that doesn’t showcase your brand.   

3. Give context
Your Pins should help people understand why your product or idea is the right fit for them. Pick images that show context and bring your topic to life. Clearly show how someone might use your product, try your project, etc.

4. Include your logo
Put a logo on every Pin that you make, but keep it subtle. Avoid the lower right-hand corner, since that spot gets covered up by our product icons.   

5. Add text overlay to tell a better story
Text overlay is the copy that goes on your Pin image. It makes your Pins stand out, adds context and enhances your message. Keep text concise so it’s easy for people to read on their phones.

Pin focusing on glasses with image of a dancing woman wearing a yellow jumper and black glasses
Go for your goals

Use the tips above for every Pin that you make, no matter the topic or goal. But when it comes to Pinterest Ads, there are a few more things to bear in mind. Learn how to tailor your Pins for different marketing objectives with these handy guides.

Go deeper


Get more tips for campaign setup and optimisation.

Marketing partners

Scale your ads with help from our official partners.

Pin Collective

Work with an expert content creator for your next set of Pins.

Content tips

Learn about picking the right topics, images and descriptions for your Pins.