Inspire, sell and monetize online
Pinterest is the only platform where ads are additive. Pinners find what they love. You grow your business.
Grow your reach and build brand or product awareness
Get more traffic to your content, on or off Pinterest
Drive actions such as online sales, sign-ups and subscriptions
Increase in-store purchases
More efficient cost per conversion than ads on social media1
higher return on ad spend for retail brands, compared to social media1
Turn organic Pins into ads in just a few steps, all from your phone.
Build and edit your campaigns, or set up custom targeting. This guide provides you with the basics, plus some helpful tips.
Work with our approved partners to scale your ads and measure results.
You decide how much to spend and how long your ads will run for. Depending on your campaign type, you can choose to set your own bids or let our automatic bidding tools do it for you.
Our precise targeting tools get your ads in front of the people that you care about most.
We’ll pick your audience based on details from your Pin.
Narrow in on the right audience using information like age, gender, location and language.
Reach people based on the topics that they like, such as recipes or home décor. Your ads will display as people browse their home feeds.
Reach people that are ready to act by targeting specific search terms. Your ads will appear in search results and related Pins.
Upload your customer list to reach people who have already engaged with your website, shop or Pinterest content.
Use actalike audiences to find other people with similar interests and behaviours to your existing customers.
Track performance as you go to optimise your ads. When your campaign ends, dig deep with measurement reports and advanced analytics.