Inspire, sell and monetize online

Pinterest is the only platform where ads are additive. Pinners find what they love. You grow your business.

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Solutions for every goal

Chart showing ad performance and impressions over time

Awareness
Grow your reach and build brand or product awareness

Consideration
Get more traffic to your content, on or off Pinterest

Conversions
Drive actions such as online sales, sign-ups and subscriptions

Offline sales
Increase in-store purchases

Your ads work harder here

  • 2.3x

    More efficient cost per conversion than ads on social media1

  • 2x

    higher return on ad spend for retail brands, compared to social media1

Pinterest ad formats

Visual-first formats

Simple, flexible tools

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Create on mobile

Turn organic Pins into ads in just a few steps, all from your phone.

Ads Manager

Build and edit your campaigns, or set up custom targeting. This guide provides you with the basics, plus some helpful tips.

Pinterest Partners

Work with our approved partners to scale your ads and measure results.

Pricing

Make every pound count

A graphic showing two adjustable scales for days and daily budget

You decide how much to spend and how long your ads will run for. Depending on your campaign type, you can choose to set your own bids or let our automatic bidding tools do it for you.

Targeting

Find your perfect audience

Our precise targeting tools get your ads in front of the people that you care about most.

  • Automated targeting

    We’ll pick your audience based on details from your Pin.

  • Demographics

    Narrow in on the right audience using information like age, gender, location and language.

  • Interests

    Reach people based on the topics that they like, such as recipes or home décor. Your ads will display as people browse their home feeds.

  • Keywords

    Reach people that are ready to act by targeting specific search terms. Your ads will appear in search results and related Pins.

  • Customer lists

    Upload your customer list to reach people who have already engaged with your website, shop or Pinterest content.

  • Actalikes

    Use actalike audiences to find other people with similar interests and behaviours to your existing customers.

Analytics at your fingertips

Pinterest Analytics dashboard showing performance over the last thirty days

Track performance as you go to optimise your ads. When your campaign ends, dig deep with measurement reports and advanced analytics.

Sample ads

Inspiration for your next ad

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