It’s different here

Pinterest is where people feel safe to explore new ideas and try new things. They’re looking for inspiration—and they’re looking for you. To get started, you’ll need a Pinterest business account. It’s free to sign up and you’ll get access to special content formats, customised analytics and more.

Collage of Pins featuring people of different ages, races and ethnicities, as well as recipe creations and fashion looks.

Pinterest Predicts

The 2022 trends that your audience will love

Actions speak louder than likes

Forget vanity metrics. The people on Pinterest actually want to try your ideas or shop at your store. It’s a deeper, more meaningful kind of engagement than you’ll find on other platforms. Get in front of the more than 444 million people using Pinterest every month, and find your best audience yet.1

On the left, Pin of an aerial view of paint cans with amber, yellow and light green paint and a paintbrush with light green paint. On the right, a smiling Black woman in coveralls paints a yellow wooden chair on a wooden back garden patio. Green plants are on the right. An open sliding door on the left, living room with dark grey sofa inside.

Your goals, your way


Build a community of people who share your passions and make money by doing what you love. Content on Pinterest never expires, so you’ll keep on reaching new people over time.


Shoppers on Pinterest spend 2x more per month than people on other platforms.2 Use catalogues and Shopping Ads to reach people who are ready to buy.


Use Pinterest Ads for marketing goals such as awareness, consideration and conversions. Combine flexible formats with tailored targeting to launch successful campaigns.

Get ahead with Pinterest insights

Read our latest research, news and best practices to set yourself up for success.

A white man with short dark hair in a pink shirt and dark trousers and a white woman in a red dress with fluffy blonde hair sit on a red bench facing each other, with pink patterned wallpaper in the background. They hand each other a gift wrapped in pink paper with a red bow.
Festive season insights

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Jar of Nutella on a table with bread
Nutella success story

Nutella spread happiness through video ads.
Learn how.

Grow your business with a free ads consultation

Illustrated pink calla lilies with a thumbs-up emoji growing out of each one, among green leaves, planted in a happy face trophy.

If you’re new to Pinterest Ads, you might qualify for free, personalised campaign support. Get our best tips to grow your business with tailored creative strategies, campaign advice and more.

Get started today