Your audience is here

478 million people use Pinterest every month to find ideas and inspire their next purchase.1 If Pinterest was a country, it would surpass the United States as the third largest in the world.

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60%

Women make up more than 60% of our global audience2

40%

Male Pinners and gen Z Pinners are up 40% year on year3

35%

US millennial Pinners are up 35% year on year2

31%

of millenials in the UK with a household income of over £100K are on Pinterest4

Be their next great find

People aren’t here to fend off FOMO or doomscroll. They’re here to try new things, save new ideas and often, make their next purchase.

459 million people use Pinterest every month to find ideas and inspire their next purchase.1

People on Pinterest are eager for new ideas, which means that they want to hear from you. Content from brands doesn’t interrupt on Pinterest – it inspires.

97%

of Pinterest searches are unbranded5

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Early insights, early advantage

People use Pinterest to plan for the future. Reach them here, and you’ll reach them before your competitors do.

A smiling Black man with locs and red suspenders stands in a curio shop, arms crossed
A stream of milk pouring into a light-green ceramic bowl of mixed greens
61%

of UK Pinners say that Pinterest is where they go to start a new project6

Ready to buy

Pinterest is where people browse, discover and buy. Show up at the moment of inspiration, and take your audience from idea to 'I did'.

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Ceramic bowls and a small cinder block staged in moody lighting

Wooden bowls and ceramic mugs on wooden shelving

46%

of UK Pinners have discovered new brands or products on Pinterest6

Reach the right people at the right time

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Reach your target audience

Our targeting tools give you the flexibility to reach people according to demographics, interests, keywords and more. Or, use auto-targeting and we’ll show your ads to the people that we think will like them the most.

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Explore interactive insights

Our insights tools go deep on Pinner demographics, interests and behaviours. You can use these insights to tailor your targeting or make more effective Pins.