482 million people use Pinterest every month to find new ideas and plan their next purchase.1 They’re here to visualise and act on their future. And they’re eager to hear from brands like yours.
Open-minded and undecided
People on Pinterest are eager for new ideas, which means that they want to hear from you. Content from brands doesn’t interrupt on Pinterest – it inspires.
People use Pinterest to plan for the future. Reach them here, and you’ll reach them before your competitors do.
Pinterest is where people browse, discover and buy. Show up at the moment of inspiration, and take your audience from idea to 'I did'.
Powerful tools to find your audience
Our targeting solutions give you the flexibility to reach people according to demographics, interests, keywords and more. Or, use auto-targeting and we’ll show your ads to the people that we think will like them the most.
Explore audience insights by demographic, region and more. The Pinterest Trends tool shows what people are looking for on Pinterest and helps you to dig deep into priority segments. You’ll find helpful tips for creative development, targeting, media planning and more.
Personas make it simple to reach people who are interested in a specific topic on Pinterest. They’re built using our first-party data from searches, saves and other kinds of engagement. Your Pinterest rep can help you to add personas into Ads Manager for your next campaign. If you don’t have a rep yet, apply for ads support to get started.