The right people, at the right time

The audience that you’re looking for is on Pinterest, looking for ideas like yours. Get in front of the 442 million people using Pinterest every month.1

Six stylish photos in circles of a Black woman in an orange leather jacket, a White man with glasses in a grey cap, a White woman with red hair, a Black man with glasses in a grey cap, and an older Asian woman in front of a grey brick wall

Key demographics

Find your perfect audience

  • 60%

    Women make up more than 60% of our global audience2

  • 50%

    Male Pinners are up nearly 50% year over year2

  • 50%

    Gen Z Pinners are up 50% year over year2

  • 35%

    Millennial Pinners are up 35% year over year2

61%of Pinners say that Pinterest is where they go to start a new project3

Reach people early

'Pinterest is the perfect tool to organise whatever it is that you need... It's perfect for me. It works for my everyday lifestyle.'

Marietta, GA

46%of Pinners report trying new things that they find on Pinterest4

Inspire their next idea

‘I have so many ideas through Pinterest. I actually look forward to the next thing I'll try, thanks to Pinterest.’

Lyon, France

72%of people on Pinterest use it for purchase inspiration5

Talk to active shoppers

‘I’m a visual person. Pinterest shows me what I like and I can find stuff that I want to buy.’

Oakland, California, USA

The insight advantage

A visual of our interactive tool that shows Audience Insights

Our interactive insights tools go deep on Pinner demographics, interests and behaviours. You can use these insights to tailor your targeting or make more effective Pins.