Grow your business on Pinterest
Pinterest is where people discover new ideas, plan and shop. With Pinterest ads, you can reach your audience at every stage of the consumer journey. Sign up for a free business account to access ads and other marketing tools.
The No. 1 reason people use Pinterest is to find new products and brands1
A place where ads don’t feel like ads
Weekly Pinterest users are more likely to say that ads feel relevant on Pinterest, compared to people using other platforms.2 Because people on Pinterest are here to take action, ads actually enhance their experience—they don’t detract from it.
Effective solutions for every goal
Brands win big with Pinterest ads
Brands such as Nestlé, Urban Outfitters and CeraVe are already using Pinterest to reach their goals. Explore our success story section to see how brands have achieved results for a variety of objectives.
Resources
Explore our top guides, online courses, webinars and more
The latest from Pinterest
Repurpose with a purpose: Using existing assets for Pinterest
Insights
Get ahead of 2025’s biggest trends
It all starts with a business account
A business account unlocks our full suite of business tools, such as ads and analytics. It’s free to sign up, and easy to get started.
Resources to guide you
If you’re new to Pinterest ads, you might qualify for personalised support. Get our best tips to grow your business with tailored advice.
Receive regular updates about Pinterest products, insights and programming.
Pinterest Academy offers tactical, in-depth training—powered by our in-house experts. You can take courses, watch webinars or earn badges to show off your skills. Get more from your advertising and grow your success.
Get started today
Frequently asked questions
First, get a free business account. Then, take a look at our guide to getting started for tips about business tools and features.
People use Pinterest to discover new brands and shop for their products. With a business account, you’ll have more tools to help reach these audiences and grow your business. For example, you’ll gain access to ads, analytics and custom audience insights. Business accounts are free, and you can set your own budget if you decide to run ads.
A business account gives you access to powerful tools such as ads and analytics. These features aren’t available on a standard Pinterest account, so you’ll need to make sure that you’re using a business account for any marketing goals. If you already have a personal account, you can convert it to a business account in a few simple steps. Or, you can sign up for a new account if you prefer to keep your personal and work accounts separate.
People come to Pinterest with an open mind. They’re excited to find new brands and products to shop for. With a Pinterest business account, you can get in front of the audience that you care about at any stage along this journey—then help to guide them into purchasing.
Shopping features are designed into many parts of our platform. This means that your products will fit right into people’s experience, instead of feeling out of place. You can learn more about shopping ads and products on our dedicated page.