Pinterest gives people their next great idea
It’s a one-stop shop for inspiration, new products and new possibilities.
Pinterest is the app for inspiration. It helps people to find useful, relevant ideas—and then bring them to life.
People don’t always have the words to describe what they’re looking for. But, they’ll know it when they see it. As they browse Pinterest content (called ‘Pins’), they fine-tune their tastes and find the perfect idea.
People on Pinterest are looking to take action. They’re here to spice up their everyday lives (dinner recipes, homework tips), celebrate special moments (birthday parties, bucket-list trips) and plan for what’s next (home renovations, university, a new baby).
You’ll find your most passionate, loyal audience on Pinterest. Everyone wants to try new things—and this means that Pinterest appeals to everybody. From Gen Z students to millennial men and travel-obsessed retirees, they’re all here for inspiring, actionable ideas.
Brands see strong results across the funnel
People are here to discover new ideas and products – so they actively want to hear from you. That translates into meaningful results and strong relationships with your target audience.
To get started, sign up for a free business account. You’ll get extra features such as analytics, ads and exclusive Pin formats, all designed to help you hit your goals.
Multi-objective means more customers
Exposing Pinterest users to both CPM and CPC ads saw conversion rates rocket by 222%, reveling the trie value of running full-funnel activity on the platform.2
Pinterest helped the fashion and travel expert to add 148% more followers in a month, connecting her with a deeply engaged audience.3
Some common questions