Pinterest gives people their next great idea

It’s a one-stop shop for inspiration, new products and new possibilities.

A White woman in a yellow kayak with mountains in the distance

A Black man’s hands, fingers intertwined

How it works

Pinterest is the app for inspiration. It helps people to find useful, relevant ideas—and then bring them to life.

People don’t always have the words to describe what they’re looking for. But, they’ll know it when they see it. As they browse Pinterest content (called ‘Pins’), they fine-tune their tastes and find the perfect idea.

Every Pin is a possibility

People on Pinterest are looking to take action. They’re here to spice up their everyday lives (dinner recipes, homework tips), celebrate special moments (birthday parties, bucket-list trips) and plan for what’s next (home renovations, university, a new baby).

A guide to the perfect find

: As people scroll, they gather ideas for what to try next. The more they use Pinterest, the better their personalised recommendations become.
: There are lots of shopping features built right into the platform. It’s easy to see details such as pricing, save products to shopping lists or click to buy straight away.
: Some Pins contain videos or tutorials to teach new skills and activities. From recipes to DIY projects to workouts, people love seeing creative ideas and tips.

An Asian woman with long blue hair and bright red lipstick wearing a pink coat

482M482 million people use Pinterest every month¹

Right audience. Right place. Right time.

You’ll find your most passionate, loyal audience on Pinterest. Everyone wants to try new things—and this means that Pinterest appeals to everybody. From Gen Z students to millennial men and travel-obsessed retirees, they’re all here for inspiring, actionable ideas.

See audience stats

Brands see strong results across the funnel

People are here to discover new ideas and products – so they actively want to hear from you. That translates into meaningful results and strong relationships with your target audience.

To get started, sign up for a free business account. You’ll get extra features such as analytics, ads and exclusive Pin formats, all designed to help you hit your goals.

Multi-objective means more customers

A modern kitchen with exposed brick walls, white worktops and steel grey cabinets

Wickes saw sales soar

Exposing Pinterest users to both CPM and CPC ads saw conversion rates rocket by 222%, reveling the trie value of running full-funnel activity on the platform.²

Read story →

Jomely Breton smiling and turning to the camera, wearing a bright yellow blazer, with a colourful wall in the background

Jomely Breton grew her audience

Pinterest helped the fashion and travel expert to add 148% more followers in a month, connecting her with a deeply engaged audience.³

See her profile /^/

Some common questions

: Business accounts help brands, Creators and merchants to get more out of Pinterest. You’ll get access to analytics, ads and exclusive content formats. Business accounts are free, and it’s quick to sign up.
: Creators should get a Pinterest business account to take advantage of special tools such as detailed analytics. It’s called a ‘business account’, but it’s meant for creators, too. You can sign up for a new account, or convert your personal account to a business account. For more information about Pinterest’s creator tools, take a look at our dedicated creator site.
: On Pinterest, content isn’t chronological—it’s personal. Your content shows up right as people are looking for something to try, buy or do.

  People are here to find new ideas and take action, rather than simply liking other people’s posts or scrolling through the latest news. That means that they’re actively seeking content from brands, merchants and creators.
: Absolutely! You don’t need your own website to publish content on Pinterest. All you need is a Pinterest business account to get started. You can upload assets, create Pins and more right in the Pinterest app. You can also connect your accounts from social networks to Pinterest so that it’s easier to share content across platforms.
: Your audience is using Pinterest to find fresh, original ideas. Wow them with a visually captivating story, or use Pinterest trends to create content based on what people want to try next.

The best news? Your content lives forever on Pinterest. It doesn’t disappear after a set time, so people can keep discovering it long after you publish the Pin.
: Hey, thanks for asking. First, get a free business account. Then, take a look at our guide to getting started with business tools and features.

Get started

Learn about ads

Create account

Start today

Create ad

Pinterest gives people their next great idea

It’s a one-stop shop for inspiration, new products and new possibilities.

Create account

How it works

Every Pin is a possibility

A guide to the perfect find

: As people scroll, they gather ideas for what to try next. The more they use Pinterest, the better their personalised recommendations become.
: There are lots of shopping features built right into the platform. It’s easy to see details such as pricing, save products to shopping lists or click to buy straight away.
: Some Pins contain videos or tutorials to teach new skills and activities. From recipes to DIY projects to workouts, people love seeing creative ideas and tips.

482M482 million people use Pinterest every month¹

Right audience. Right place. Right time.

See audience stats

Brands see strong results across the funnel

Multi-objective means more customers

Wickes saw sales soar

Exposing Pinterest users to both CPM and CPC ads saw conversion rates rocket by 222%, reveling the trie value of running full-funnel activity on the platform.²

Read story →

Jomely Breton grew her audience

Pinterest helped the fashion and travel expert to add 148% more followers in a month, connecting her with a deeply engaged audience.³

See her profile /^/

Some common questions

: Business accounts help brands, Creators and merchants to get more out of Pinterest. You’ll get access to analytics, ads and exclusive content formats. Business accounts are free, and it’s quick to sign up.
: Creators should get a Pinterest business account to take advantage of special tools such as detailed analytics. It’s called a ‘business account’, but it’s meant for creators, too. You can sign up for a new account, or convert your personal account to a business account. For more information about Pinterest’s creator tools, take a look at our dedicated creator site.
: On Pinterest, content isn’t chronological—it’s personal. Your content shows up right as people are looking for something to try, buy or do.

  People are here to find new ideas and take action, rather than simply liking other people’s posts or scrolling through the latest news. That means that they’re actively seeking content from brands, merchants and creators.
: Absolutely! You don’t need your own website to publish content on Pinterest. All you need is a Pinterest business account to get started. You can upload assets, create Pins and more right in the Pinterest app. You can also connect your accounts from social networks to Pinterest so that it’s easier to share content across platforms.
: Your audience is using Pinterest to find fresh, original ideas. Wow them with a visually captivating story, or use Pinterest trends to create content based on what people want to try next.

The best news? Your content lives forever on Pinterest. It doesn’t disappear after a set time, so people can keep discovering it long after you publish the Pin.
: Hey, thanks for asking. First, get a free business account. Then, take a look at our guide to getting started with business tools and features.

Get started

Learn about ads

Create account

Start today

Create ad