The Point: People are using Pinterest to plan who they’ll be when quarantine is over. They’re preparing their homes for visitors, picking outfits for future weddings and rethinking how they’ll live their values out in the world. How will your brand or product fit into their future me?
Spring has always been a time to look forward, but now Pinners really have something to look forward to: the end of a historic shutdown and quarantine. With searches like future me and future life on the rise, people are planning for what’s next... because it’s better than what’s now.
New boards for future me and future life, comparing February 2020 to February 2021
Hosting from home
People are moving past WFH setups, and onto host from home setups (can you believe it!?). They’re looking to get their homes ready for the public eye… or at the very least, their close friends and family. Think spruced up social spaces, fresh furniture ideas and tips to get all that clutter under control.
Meet people where they are. What soundtrack will they play at their first event? What meal can you help them serve? Is your product something they’ll want to show off? First, you have to show up.
Best dressed guest
They may still be at home in sweats, but Pinners are already thinking about outfits for their next wedding invite. They’re collecting ideas for what to wear, and starting to dream up their perfect wedding entrance.
Living by their values
The pandemic put us in touch with what matters. Pinterest data shows that people are more grounded in their values than ever—and they want the world to see it.
People are looking for products and purchases that help them share their values. That means three things for brands:
1. Know your values.
2. Test ads that are grounded in your values, not just your products.
3. Make it clear how purchasing from you will help customers live—and show off—their own values.