Shop slow, spend more

While other sites hurry people to convert, Pinterest invites them to browse and consider. That drives better results. People on Pinterest are 35% more likely to take a week to make purchase decisions, and spend 2x more per month than people on other platforms.1

Their time is your money

If you miss the customers who shop slow, you leave money on the table. People on Pinterest spend 6% more per order and put 85% more in their baskets, compared to people on other platforms.1

40%Pinners are 40% more likely to say they love shopping*

Reach people who are always shopping

For people on Pinterest, shopping is a lifestyle. They're 75% more likely to say they're always shopping, vs. people on other platforms.1 Pinterest was designed for this: shopping features are built into both the organic Pinner experience, and our ad solutions.

Convert with Shopping ads

Pinterest Shopping ads are built for people who love shopping. That’s why they work. When brands add Collections or other Pinterest Shopping ads to campaigns, they drive 3x the conversion and sales lift, and twice the positive incremental return on ad spend.2 Read on for three steps to success with Shopping ads:

1. Set up your foundation

Turn your entire product catalog into browsable product Pins, all at once. You can even upload multiple feeds to the same account so you can control which products show up in different markets. Upload your feed directly in Ads Manager, or work with one of our approved Partners.

Add the tag to your site to measure conversions and to optimize ads for shopping campaigns or retargeting. Consider longer attribution windows to capture shoppers who take more time to convert.

You can connect your Shopify store to your Pinterest business account directly in the Shopify app. Your entire catalog will become browsable on Pinterest in just a few clicks. We'll also automatically set up your Pinterest tag, and a shop tab on your Pinterest profile.

2. Build brand loyalty

Yellow pointy toe heels in front of a peach background; woman in yellow sleevless top with front pockets and beige crossbody purse; verified merchant tab for the retailer “Bluxome” with black “shop” button.

People on Pinterest are nearly 50% more likely to be open to new brands while shopping. And once they find a brand they like, they’re more loyal.1 Become their new favorite with merchant solutions like the Shop Tab and the Verified Merchants Program.

Shop Tab on profile:
Consider this your always-on Pinterest shop. It's automatically created when you upload your catalog so people can shop right from your profile.

Verified Merchant Program:
People love to shop from brands they trust. That’s what the Verified Merchant Program is all about. It includes benefits like a “verified” badge on your profile and eligibility for enhanced distribution.

3. Scale campaigns for higher returns

Reach shoppers when they’re most likely to act. Shopping ads include helpful details like shipping times, reviews and promotions.

If they’re browsing one of your products, they might want to see more. Collections ads let you showcase adjacent products, just as you would in your store. You can even use video to show your product in action.

Reach the people who can’t stop thinking about your product—and just need another nudge. You can retarget based on what people were looking for on your site, or by what's in their cart.

Set and forget it. With Automatic Bidding, Pinterest will dynamically adjust your bids over time to deliver the maximum number of conversions for your budget. With Campaign Budgets, setup is simpler than ever and you’ll get more results, more efficiently.

The magic is in the mix

People love using Pinterest to shop—so we give them lots of ways to do it. When you use tools like Catalogs and Shopping ads, your products can show for people at every phase of the shopping journey.

When people search for high-intent keywords like "summer style” we show a special shop tab in their search results. The tab curates products with helpful details like pricing and brand info.

Some Pinners are still figuring out their tastes. For them, we offer shoppable product Shopping Spotlights and Style Guides curated by experts.

People can use visual search to shop the items they discover within individual Pins —like that cute lamp in a living room scene, or the perfect yellow sweater from a casual weekend look.

Pinterest’s Try On feature does just what it promises: It lets people virtually try on makeup looks like lipstick and eyeshadow, from the comfort of their couch.

People can shop in-stock products inspired by or directly from their own boards and Pins. Shopping List, for example, automatically aggregates all of the shoppable product Pins that Pinners have saved, so they can come back and shop when they’re ready.

Measure your success

Woman wearing white long sleeve top and magenta leggings, white sneakers in front of a pink background and search term that reads “athleisure outfit” in a magenta pill button.

Get a full picture of your paid and organic presence with the conversion insights dashboard. Learn how your campaigns are influencing online purchase behavior, and see what content is performing best so you can craft smarter media strategies.

3xincrease in sales performance using Pinterest Shopping ads**

Shopping ads made the difference for Floor & Decor

“For advertisers, Shopping ads make it a snap to create a large volume of Pins that both inspire potential customers and directly drive conversions.”

Andrea Striebel
Senior Director of Customer & Digital Marketing, 
Floor & Decor