Inspired shoppers. Inspiring results.
Pinterest is where people find their favorite products—and actually have fun doing it. Inspired shoppers are happier shoppers. Happy shoppers spend and buy more. And they’re more loyal, too.
It’s simple to get started with shopping on Pinterest. Upload your product catalog, then layer on ads to keep growing your audience and sales.
Shopping on Pinterest is about more than transactions. It’s about discovery. People use Pinterest to refine their taste. Looking for the right thing—even before they have the right words.
Because Pinterest plays such a personal role for shoppers, it makes a bigger impact. In fact, weekly Pinners are 7x more likely to say that Pinterest is the most influential platform in their purchase journey, compared to social media platforms.1
Open minds mean bigger baskets. People on Pinterest love to shop and discover products they love. They’re looking for brands they can stick with: 64% say it’s where they go to find a product or service they can trust.2
And when they find something they love, they spend and buy more. Shoppers on Pinterest spend 2x more per month than people on other platforms.3
You can combine free shopping tools and shopping campaigns to make sure you’re reaching the right audience. When brands add Shopping or Collections ads to their Pinterest mix, they see 3x the conversion and 2x the positive incremental return on ad spend (ROAS).4 Read on for three steps to success with shopping ads:
People on Pinterest are 66% more likely to be open to new brands while shopping. And once they find a brand they like, they’re more loyal.3
Become their new favorite with solutions like the Verified Merchant Program and merchant details.
Verified Merchant Program
People love to shop from brands they trust. That’s what the Verified Merchant Program is all about. It includes benefits like a “verified” badge on your profile and eligibility for enhanced distribution.
Show people on Pinterest who you are with merchant details on your profile. Verified merchants can display details about their brand values and the communities they identify with to help shoppers understand more about what they stand for.
See the total impact of your paid and organic presence on Pinterest with the conversion insights dashboard. You can toggle between a high-level overview and more granular analytics to better understand your performance and keep optimizing your strategy.
Floor & Decor saw a huge increase in sales performance when they started using Pinterest Shopping ads. Read their story to learn helpful shopping campaign tips.