Shop slow, spend more
While other sites hurry people to convert, Pinterest invites them to browse and consider. That drives better results. People on Pinterest are 35% more likely to take a week to make purchase decisions, and spend 2x more per month than people on other platforms.1
Their time is your money
If you miss the customers who shop slow, you leave money on the table. People on Pinterest spend 6% more per order and put 85% more in their baskets, compared to people on other platforms.1
Reach people who are always shopping
For people on Pinterest, shopping is a lifestyle. They're 75% more likely to say they're always shopping, vs. people on other platforms.1 Pinterest was designed for this: shopping features are built into both the organic Pinner experience, and our ad solutions.
Convert with Shopping ads
Pinterest Shopping ads are built for people who love shopping. That’s why they work. When brands add Collections or other Pinterest Shopping ads to campaigns, they drive 3x the conversion and sales lift, and twice the positive incremental return on ad spend.2 Read on for three steps to success with Shopping ads:
1. Set up your foundation
Add the tag to your site to measure conversions and to optimize ads for shopping campaigns or retargeting. Consider longer attribution windows to capture shoppers who take more time to convert.
You can connect your Shopify store to your Pinterest business account directly in the Shopify app. Your entire catalog will become browsable on Pinterest in just a few clicks. We'll also automatically set up your Pinterest tag, and a shop tab on your Pinterest profile.
2. Build brand loyalty
People on Pinterest are nearly 50% more likely to be open to new brands while shopping. And once they find a brand they like, they’re more loyal.1 Become their new favorite with merchant solutions like the Shop Tab and the Verified Merchants Program.
Shop Tab on profile:
Consider this your always-on Pinterest shop. It's automatically created when you upload your catalog so people can shop right from your profile.
Verified Merchant Program:
People love to shop from brands they trust. That’s what the Verified Merchant Program is all about. It includes benefits like a “verified” badge on your profile and eligibility for enhanced distribution.
3. Scale campaigns for higher returns
If they’re browsing one of your products, they might want to see more. Collections ads let you showcase adjacent products, just as you would in your store. You can even use video to show your product in action.
Reach the people who can’t stop thinking about your product—and just need another nudge. You can retarget based on what people were looking for on your site, or by what's in their cart.
Set and forget it. With Automatic Bidding, Pinterest will dynamically adjust your bids over time to deliver the maximum number of conversions for your budget. With Campaign Budgets, setup is simpler than ever and you’ll get more results, more efficiently.
The magic is in the mix
People love using Pinterest to shop—so we give them lots of ways to do it. When you use tools like Catalogs and Shopping ads, your products can show for people at every phase of the shopping journey.
Some Pinners are still figuring out their tastes. For them, we offer shoppable product Shopping Spotlights and Style Guides curated by experts.
People can use visual search to shop the items they discover within individual Pins —like that cute lamp in a living room scene, or the perfect yellow sweater from a casual weekend look.
Pinterest’s Try On feature does just what it promises: It lets people virtually try on makeup looks like lipstick and eyeshadow, from the comfort of their couch.
People can shop in-stock products inspired by or directly from their own boards and Pins. Shopping List, for example, automatically aggregates all of the shoppable product Pins that Pinners have saved, so they can come back and shop when they’re ready.
Measure your success
Get a full picture of your paid and organic presence with the conversion insights dashboard. Learn how your campaigns are influencing online purchase behavior, and see what content is performing best so you can craft smarter media strategies.
Shopping ads made the difference for Floor & Decor
“For advertisers, Shopping ads make it a snap to create a large volume of Pins that both inspire potential customers and directly drive conversions.”
Andrea Striebel
Senior Director of Customer & Digital Marketing,
Floor & Decor