Inspired shoppers. Inspiring results.

Pinterest is where people find their favorite products—and actually have fun doing it. Inspired shoppers are happier shoppers. Happy shoppers spend and buy more. And they’re more loyal, too.

It’s simple to get started with shopping on Pinterest. Upload your product catalog, then layer on ads to keep growing your audience and sales.

Help people find what they actually love

Shopping on Pinterest is about more than transactions. It’s about discovery. People use Pinterest to refine their taste. Looking for the right thing—even before they have the right words.

Because Pinterest plays such a personal role for shoppers, it makes a bigger impact. In fact, weekly Pinners are 7x more likely to say that Pinterest is the most influential platform in their purchase journey, compared to social media platforms.1

85%bigger baskets for shoppers on Pinterest, compared to shoppers on other platforms*

Get results you’ll actually love

Open minds mean bigger baskets. People on Pinterest love to shop and discover products they love. They’re looking for brands they can stick with: 64% say it’s where they go to find a product or service they can trust.2

And when they find something they love, they spend and buy more. Shoppers on Pinterest spend 2x more per month than people on other platforms.3

Shopping campaigns deliver

You can combine free shopping tools and shopping campaigns to make sure you’re reaching the right audience. When brands add Shopping or Collections ads to their Pinterest mix, they see 3x the conversion and 2x the positive incremental return on ad spend (ROAS).4 Read on for three steps to success with shopping ads:

1. Set up shop

Turn your entire product catalog into product Pins, all at once. Once you upload a catalog, you’ll get a Shop tab on your profile—making it easier for shoppers to find your products. You can even upload multiple feeds to the same account to control which products show up in different markets. Upload your feed directly in Ads Manager, or work with one of our approved Partners.

Add the Pinterest tag to your site to measure conversions and to optimize ads for shopping campaigns or retargeting. Consider using longer attribution windows to capture shoppers who take more time to convert

Have a Shopify store? Connect it to your Pinterest Business account in the Shopify app. From there, we’ll automatically add your catalog to Pinterest, set up your Pinterest tag and add a Shop tab to your Pinterest profile. Your entire catalog will become browsable on Pinterest in just a few clicks.

2. Build brand loyalty

Yellow pointy toe heels in front of a peach background; woman in yellow sleevless top with front pockets and beige crossbody purse; verified merchant tab for the retailer “Bluxome” with black “shop” button.

People on Pinterest are 66% more likely to be open to new brands while shopping. And once they find a brand they like, they’re more loyal.3

Become their new favorite with solutions like the Verified Merchant Program and merchant details.

Verified Merchant Program
People love to shop from brands they trust. That’s what the Verified Merchant Program is all about. It includes benefits like a “verified” badge on your profile and eligibility for enhanced distribution.

Merchant details
Show people on Pinterest who you are with merchant details on your profile. Verified merchants can display details about their brand values and the communities they identify with to help shoppers understand more about what they stand for.

3. Scale campaigns for higher returns

Reach shoppers when they’re most likely to act. Shopping ads include helpful details like pricing, product availability and reviews.

This immersive format uses slideshows and video-like content to help people shop similar products. They’re great for building bigger baskets, because they help people find more products they’ll like.

Set and forget it. With Automatic Bidding, Pinterest will dynamically adjust your bids over time to deliver the maximum number of conversions for your budget. With Campaign Budgets, setup is simpler than ever and you’ll get more results, more efficiently.

Reach the people who can’t stop thinking about your product—and just need another nudge. You can retarget based on what people were looking for on your site, or by what's in their cart.

Measurement made easy

Woman wearing white long sleeve top and magenta leggings, white sneakers in front of a pink background and search term that reads “athleisure outfit” in a magenta pill button.

See the total impact of your paid and organic presence on Pinterest with the conversion insights dashboard. You can toggle between a high-level overview and more granular analytics to better understand your performance and keep optimizing your strategy.

3xincrease in sales performance using Pinterest Shopping ads**

Shopping ads made the difference for Floor & Decor

Floor & Decor saw a huge increase in sales performance when they started using Pinterest Shopping ads. Read their story to learn helpful shopping campaign tips.

  1. 1 Reach3 for Pinterest, retail and CPG path to purchase study with weekly Pinners who save retail and CPG content, compared to people on other social platforms. US, Aug 2021.
    2 Talk Shoppe, US, Emotions, Attitudes & Usage study, Oct 2018
    3 Dynata for Pinterest, shopping study with people who use Pinterest weekly for fashion and beauty, compared to people who use other platforms. US, Apr 2021
    4 Pinterest conversion lift meta analysis, global, 2020
    * Dynata for Pinterest, shopping study with people who use Pinterest weekly for fashion and beauty, compared to people who use other platforms. US, Apr 2021
    ** Floor & Decor data, 2018-19