Shop slow, spend more
While other sites hurry people to convert, Pinterest invites them to browse and consider. That drives better results. People on Pinterest are 35% more likely to take a week to make purchase decisions, and spend 2x more per month than people on other platforms.1
If you miss the customers who shop slow, you leave money on the table. People on Pinterest spend 6% more per order and put 85% more in their baskets, compared to people on other platforms.1
For people on Pinterest, shopping is a lifestyle. They're 75% more likely to say they're always shopping, vs. people on other platforms.1 Pinterest was designed for this: shopping features are built into both the organic Pinner experience, and our ad solutions.
Pinterest Shopping ads are built for people who love shopping. That’s why they work. When brands add Collections or other Pinterest Shopping ads to campaigns, they drive 3x the conversion and sales lift, and twice the positive incremental return on ad spend.2 Read on for three steps to success with Shopping ads:
People on Pinterest are nearly 50% more likely to be open to new brands while shopping. And once they find a brand they like, they’re more loyal.1 Become their new favorite with merchant solutions like the Shop Tab and the Verified Merchants Program.
Shop Tab on profile:
Consider this your always-on Pinterest shop. It's automatically created when you upload your catalog so people can shop right from your profile.
Verified Merchant Program:
People love to shop from brands they trust. That’s what the Verified Merchant Program is all about. It includes benefits like a “verified” badge on your profile and eligibility for enhanced distribution.
People love using Pinterest to shop—so we give them lots of ways to do it. When you use tools like Catalogs and Shopping ads, your products can show for people at every phase of the shopping journey.
Get a full picture of your paid and organic presence with the conversion insights dashboard. Learn how your campaigns are influencing online purchase behavior, and see what content is performing best so you can craft smarter media strategies.
“For advertisers, Shopping ads make it a snap to create a large volume of Pins that both inspire potential customers and directly drive conversions.”
Senior Director of Customer & Digital Marketing, Floor & Decor