Help them shop. Watch them buy.
What if you had the best of real-world browsing, combined with the convenience of ecommerce? As more people shop on Pinterest than ever before, meet them where they are and grow your business.
Inspire results
Reach shoppers early: Pinners tend to plan ahead, so you can reach people earlier in the path to purchase.
Set it and forget it: Manual adjustments are so last season. Our automated tools make it easy on you.
Deliver your best performance: Get the most conversions for your budget.
A sweet solutions suite
Selling your products on Pinterest feels a lot like selling products in the real world. Share a gorgeous catalog. Set up your storefront. And then get to the good stuff, like tracking conversions and measuring results.
Set up shop
Catalogs: Reach shoppers by turning your entire product catalog into product Pins, all at once.
Pinterest tag: Add the Pinterest tag to your site so you can set up shopping campaigns and measure conversions.
Verified Merchant Program: Verified merchants get a special badge on their profile, and are also eligible for increased distribution in dedicated shopping experiences.
Merchant solutions: Your profile's shop tab lets people explore products by category or get dynamic recommendations. You can also tag lifestyle imagery with shoppable products so it’s easier for Pinners to buy what they love.
Connect to Shopify: If you run your store through Shopify, you can connect your store to your Pinterest business account directly in the app. This will automatically claim your domain on Pinterest, set up a Pinterest tag and bring your Catalog onto Pinterest.
Drive sales at scale
Shopping campaigns: Run campaigns that are optimized for selling products. Collections ads are the easiest way to get started: they pull directly from your product feed, show multiple images in an ad and can even display dynamic creative for different audiences.
Dynamic retargeting: Reach high-intent Pinners who already visited your site or have your items sitting in their cart. You can retarget exact or similar products as they use Pinterest.
Automatic bidding: We’ll automatically adjust your bids throughout your campaign to help you optimize.
Funnel vision
Get a view of the entire Pinner journey with the conversion insights dashboard, which shows the total impact of your paid and organic ads on Pinner conversions.
Once you’ve started campaigns, use our conversion analysis reporting tools to better understand all the events that helped contribute to conversions before the last click.
Use Pincodes to drive in-store shoppers online
Pincodes live on physical brand assets like packaging and displays. When people scan the code with their Pinterest camera, it'll take them straight to your profile or boards.