May 25, 2021 — Alexandra Nikolajev and Maria Breaux
The internet can be an overwhelming place. But when Oyin Edogi joined the Pinterest Creator Fund, she knew she’d found a supportive community.
“I felt very seen,” Edogi said. “I swapped ideas with creators coming from all different types of backgrounds. I couldn’t have asked for a better program.”
A program for inspiration
Edogi was one of the first to join our Creator Fund, a new initiative focused on the growth and success of underrepresented creators: people of color, people with disabilities and members of the LGBTQ+ community. The Fund launched in April with the goal of fostering creator talent through financial and educational support. It also aims to make Pinterest an increasingly inclusive and diverse platform.
In addition to Edogi, the first cohort included eight amazing participants, from photographers to travel bloggers to a private chef: Anthony Gomes, Adela Guerra, Jomely Breton, Kayla Greer, Polly Irungu, Sara Toufali and Seyi Famuyiwa.
And now, we’re announcing our second round of applications for the Fund. Starting today, new creators can apply to get expert training, resources and a financial grant.
A fun, info-packed agenda
During a four-week workshop, Fund members get hands-on training to help them succeed on Pinterest. Topics include making Idea Pins, taking advantage of Pinterest trends and measuring campaign success. Participants also get personalized consulting to boost their Pinterest creative strategies. And to top it off, every creator receives a financial grant of $25k in cash and ad credits.
A boost for rising stars
Anthony Gomes joined the first Fund class to help build his fashion-focused audience on Pinterest. The Pins he made during his workshops saw great results and helped build his momentum. “The program not only helped me grow my audience,” Gomes said, “but the financial assistance helped me create high-quality content that showcased my work.”
On average, Fund creators saw 2.9x more Idea Pin impressions and 72% more monthly viewers compared to their previous performance1
All across the first class, creators got a lift from participating in the program. On average, Fund creators saw 2.9x more Idea Pin impressions and 72% more monthly viewers compared to their previous performance. And, combined, they gained over 24,000 new followers.1 We're excited to watch our first Creator Fund cohort continue to inspire and grow on Pinterest.
Apply for our next cohort
You can apply now through June 30 for the next round of the Creator Fund, which will run from August to September. In this second cycle, we’re looking to discover 10 more creators and give them the support they need to learn new skills and grow their Pinterest audience.
If you’re a US creator looking to gain the skills needed to succeed on Pinterest and are part of the BIPOC, disabled or LGBTQ+ community, we want to hear from you!