Its different here

On Pinterest, people feel safe to explore new ideas and try new things. They’re looking for inspiration—and they’re looking for you. To get started, you’ll need a Pinterest business account. It’s free to sign up, and you’ll get access to special content formats, custom analytics and more.

Collage of Pins featuring people of different ages, races and ethnicities, recipe creations and fashion looks.

Holiday insights

Are you ready for holiday shoppers?

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Upload your products. Unlock results.

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Pinterest creators

People on Pinterest need your fresh ideas

 Two women in a room. East Asian woman hanging a plant on the wall. Black woman sitting on the floor unboxing a violin.

Actions speak louder than likes

Forget vanity metrics. The people on Pinterest actually want to try your ideas or shop your store. It’s a deeper, more meaningful kind of engagement than you’ll find on other platforms. Get in front of the 445 million people using Pinterest every month, and find your best audience yet.1

On the left, Pin of an aerial view of paint cans with amber, yellow and light green paint and a paintbrush with light green paint. On the right, a smiling Black woman in coveralls paints a yellow wooden chair on a wooden backyard patio. Green plants in the on right. An open sliding door on the left, living room with dark gray couch inside.

Your goals, your way


Build a community of people who share your passions, and make money doing what you love. Content on Pinterest never expires, so you’ll keep reaching new people over time.


Shoppers on Pinterest spend 2x more per month than people on other platforms.2 Use catalogs and Shopping ads to reach people ready to buy.


Use Pinterest Ads for marketing goals like awareness, consideration and conversions. Combine flexible formats with tailored targeting to launch successful campaigns.

Get ahead with Pinterest insights

Read our latest research, news and best practices to set yourself up for success.

Grow your business with a free ads consultation

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If you’re new to Pinterest Ads, you might qualify for free, personalized campaign support. Get our best tips to grow your business with tailored creative strategies, campaign tips and more.

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