Stop interrupting. Start inspiring.

Reach people when they're actively looking for new products and ideas. Turn your Pins into ads to help boost awareness, drive sales or increase conversions.

Create ad
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Pinterest ad formats

Ad formats for every goal

See creative best practices

Pinterest ad tools

Two easy ways to create ads

A woman wearing teal sandals

Quick and simple

Turn a Pin into an ad right in the app or on desktop.


Build and edit campaigns, ad groups and custom targeting all in one place with Ads Manager.


Set your own budget

A graphic showing two adjustable scales for days and daily budget

You decide how much to spend and which audience actions to pay for—views, engagement or clickthroughs. Turn your ads off at any time.


Find your perfect audience

Our precise targeting tools get your ads in front of the people you care about most.

  • Automated targeting

    We’ll pick your audience based on details from your Pin.

  • Demographics

    Narrow to the right audience using information like age, gender, location and language.

  • Interests

    Reach people based on the topics they like, such as recipes or home decor. Your ads will show as people browse their home feeds.

  • Keywords

    Reach people ready to act by targeting specific search terms. Your ads will appear in search results and related Pins.

  • Customer lists

    Upload your customer list to reach people who have already engaged with your website, store or Pinterest content.

  • Actalikes

    Use actalike audiences to find other people with similar interests and behaviors to your existing customers.

Sample ads

Inspiration for your next ad

Top 10 European honeymoons
Stock up on back-to-school basics