Stop interrupting. Start inspiring.

Pinterest is the only platform where ads are additive. Pinners find what they love. You grow your business.

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A White woman with light blonde hair in an orange top and glasses with hip frames
Our newest frames for summer
$120 · In stock

Solutions for every goal

Chart showing ad performance and impressions over time

Awareness
Grow your reach and build brand or product awareness

Consideration
Get more traffic to content on or off Pinterest

Conversions
Drive actions like online sales, signups and subscriptions

Offline sales
Increase in-store purchases

Your ads work harder here

  • 2.3x

    more efficient cost per conversion than ads on social media2

  • 2x

    higher return on ad spend for retail brands, compared to social media2

Visual-first formats

Standard
Video
Idea
Carousel
Collections
Shopping
Showcase
Quiz

Showcase your products and content in a simple vertical or square image format.

Pinterest home feed on mobile with an ad promoted by Rothy’s. The ad is a standard Pin with a picture of flats in different shades of red, with “the shades of the season” written below.
Standard
Video
Idea
Carousel
Collections
Shopping
Showcase
Quiz

Capture attention and tell a strong story with our visually engaging video format. You can choose from standard video or max width. You can also reserve a premium ad placement using Premiere Spotlight.

A mobile screen showing a Premiere Spotlight ad by hint featuring their watermelon flavored water surrounded by watermelon slices. The caption reads, “up your hydration game.”
Standard
Video
Idea
Carousel
Collections
Shopping
Showcase
Quiz

Bring your brand to life with a captivating, multimedia storytelling format.

Idea ad by Home Universal for their top-rated wooden vase, shown on a mobile screen. A five-star rating is shown on top.
Standard
Video
Idea
Carousel
Collections
Shopping
Showcase
Quiz

Bring another layer of depth by letting people swipe through multiple images in a single ad.

Mobile view of a grocery store carousel ad. The first image is of a person holding a bag of produce. A part of the second image peeks out on the right, showing fruits and vegetables. The caption reads, “fresh produce delivered straight to you...”
Standard
Video
Idea
Carousel
Collections
Shopping
Showcase
Quiz

Display your products in action with a hybrid format that mixes lifestyle imagery and video.

Mobile view of a collections ad for rugs. The ad creative is of a dining table with a large vintage-style area rug beneath it. Other images below show four rugs of a similar style but with varying designs and prices.
Standard
Video
Idea
Carousel
Collections
Shopping
Showcase
Quiz

Reach more people when you turn product Pins into ads. You can even use mobile deep links to send shoppers straight from an ad into your native app.3

Mobile view of a Shopping ad for a faux leather jacket with star detail. The jacket is on sale for $120, marked down from $199. The ad features a man wearing the jacket.
Standard
Video
Idea
Carousel
Collections
Shopping
Showcase
Quiz

Showcase ads feature a title Pin plus multiple, swipeable cards. You can stitch together videos and images, helping people explore the many sides of your brand. Every card can include clickable links to help people explore more information on your site.

Mobile screen view featuring a L’Oreal Showcase ad that highlights a Latina woman using a face serum. Three swipeable cards follow this title Pin.
Standard
Video
Idea
Carousel
Collections
Shopping
Showcase
Quiz

Drive engagement with fun, interactive quizzes. Include up to three questions, plus custom results for different quiz answers.

Mobile screen view of a Pinterest Quiz ad for the Hill's Pet Nutrition. The first quiz question is, “how would you describe a typical day (be honest)?” The three answer options are, “work work work,” “outdoor enthusiast” and “single & stylish.”

Simple, flexible tools

A Black woman wearing teal sandals

Create on mobile

Turn organic Pins into ads in just a few steps, all from your phone.

Ads Manager

Build and edit your campaigns, or set up custom targeting. This guide gives the basics, plus helpful tips.

Pinterest Business Partners

Work with our approved partners to scale your ads and measure results.

Make every dollar count

A graphic showing two adjustable scales for days and daily budget

You decide how much to spend and how long your ads will run. Depending on your campaign type, you can choose to set your own bids or let our automatic bidding tools do it for you.

Find your perfect audience

Our precise targeting tools get your ads in front of the people you care about most.

  • Automated targeting

    We’ll pick your audience based on details from your Pin.

  • Demographics

    Narrow to the right audience using information like age, gender, location and language.

  • Interests

    Reach people based on the topics they like, such as recipes or home decor. Your ads will show as people browse their home feeds.

  • Keywords

    Reach people ready to act by targeting specific search terms. Your ads will appear in search results and related Pins.

  • Customer lists

    Upload your customer list to reach people who have already engaged with your website, store or Pinterest content.

  • Actalikes

    Use actalike audiences to find other people with similar interests and behaviors to your existing customers.

Analytics at your fingertips

Pinterest Analytics dashboard showing performance over the last thirty days

Track performance as you go to optimize your ads. When your campaign ends, dig deep with measurement reports and advanced analytics.

Inspiration for your next ad

Ad Pin with woman in summer dress
Two bottles of beauty products
Breathtaking image touting honeymoon destinations
Top 10 European honeymoons
Woman in red blouse with shiny necklace
Person walking in red high-top sneakers on blue stairscase
Ad Pin for recipes
School supplies laid out on yellow table with the tagline "Stock up on back-to-school basics"
Stock up on back-to-school basics
Two women wearing bright eyeshadow and lipstick

Get started

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