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Multi-objective

Kroger cooked up a winning holiday strategy

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Someone serving dish of roasted veggies at decorated table while second person cuts out a serving with knife and fork

Conversions

PacSun sees more attributed conversions with new performance tools

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A crocheted white and yellow bag that reads Pac Sun lies on the ground next to yellow wildflowers

Multi-objective

A full-funnel strategy brings Urban Outfitters outstanding holiday results

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Stylish living room pictured with sparkly gold and silver centerpiece with tinsel and holiday lights hanging from ceiling
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