Pinterest gives people their next great idea
It’s a one-stop shop for inspiration, new products and new possibilities.
Pinterest is the app for inspiration. It helps people find useful, relevant ideas—and then bring them to life.
People don’t always have the words to describe what they’re looking for. But, they’ll know it when they see it. As they browse Pinterest content (called “Pins”), they fine-tune their tastes and find the perfect idea.
People on Pinterest are looking to take action. They’re here to spice up their everyday lives (dinner recipes, homework tips), celebrate special moments (birthday parties, bucket list trips) and plan for what’s next (home renovations, college, a new baby).
You’ll find your most passionate, loyal audience on Pinterest. Everyone wants to try new things—and that means Pinterest appeals to everybody. From Gen Z students to Millennial men and travel-obsessed retirees, they’re all here for inspiring, actionable ideas.
Brands see strong results across the funnel
People are here to discover new ideas and products—so they actively want to hear from you. That translates into meaningful results and strong relationships with your target audience.
To get started, sign up for a free business account. You’ll get extra features like analytics, ads and exclusive Pin formats. All designed to help you hit your goals.
Multi-objective means more customers
Pinterest trends helped them create fresh, eye-catching creative, bringing in 60% lower cost-per-engagement than other platforms.2
Hyatt’s Thompson Hotels line saw 2.3x more clicks on ads running two kinds of objectives at once.3
Some common questions