People come to Pinterest looking for ideas to discover, save and do. Your Pins help our audience understand what your brand stands for and how it can fit into their lives.
Everything people do on Pinterest leads them closer to action. They do more than browse feeds: 70% search, save or click on a Pin. Since people use Pinterest across the consumer journey, your brand can play a role all the way from inspiration to purchase.
People use Pinterest to plan, so businesses see great results. People’s behaviour on Pinterest gives you clear signals about what your audience wants and how to help them.
Brands use Promoted Pins to achieve a range of marketing goals, from building brand awareness to boosting in-store sales. Promoted Pins pay off: an Oracle Data Cloud study showed that they drive 5x greater in-store sales than ads on other platforms.
How can you help your audience discover and do what they love?
Sources: Pinterest analysis 2016; Millward Brown consumer study 2015; Oracle Data Cloud DLX CPG ROI measurement study 2016