People use Pinterest when they plan to make a purchase, but don’t know what to buy. They start with a rough idea of what they want and use Pinterest to fill in the blanks. As they get closer to a decision, they use shopping features, such as product Pins and collections, to find exactly what they want.
To apply, your account must meet three requirements:
Connect your catalogue: Uploading your feed is the fastest way to get your products onto Pinterest.
Install the Pinterest tag: A tag helps you to track actions that come from Pinterest. You can install our tag or use a compatible tag manager.
Meet our Merchant guidelines.
Pinterest internal data, US, February 2017
GfK, US, Pinterest path to purchase study among weekly Pinners, November 2018