Verified Merchant Programme

Join the Verified Merchant Programme

The Verified Merchant programme helps shoppers to discover and buy from vetted brands. It’s free to join and makes your brand stand out.

Shopping products
Why sell on Pinterest?

People use Pinterest when they plan to make a purchase, but don’t know what to buy. They start with a rough idea of what they want and use Pinterest to fill in the blanks. As they get closer to a decision, they use shopping features, such as product Pins and collections, to find exactly what they want.


of the top searches on Pinterest are non-branded
of Pinners have made a purchase based on content from brands on Pinterest
What you get as a Verified Merchant

An exclusive badge

A badge on your profile and product Pins shows that your brand was vetted by the Pinterest team. You can catch shoppers’ attention as they decide what to buy.


Measure what matters

Get early access to our new Conversion Insights tool, which lets you measure the total sales impact of paid and organic Pins.

Shopping tab

Enable your shop tab

Connect your catalogue to Pinterest and you’ll get a special shop tab on your profile. This puts all of your shoppable products in one, easy-to-find place.

Shopping feature

Appear in shopping experiences

Products from verified merchants can show up within dedicated shopping experiences, such as related products. This puts your products right in front of people who are looking for new brands.

It's free to join

To apply, your account must meet three requirements:

  1. Connect your catalogue: Uploading your feed is the fastest way to get your products onto Pinterest. 

  2. Install the Pinterest tag: A tag helps you to track actions that come from Pinterest. You can install our tag or use a compatible tag manager. 

  3. Meet our Merchant guidelines.

Sign up for updates

The Verified Merchant Programme is currently available to merchants based in the United States. We’ll start accepting applications in other countries later this year. Fill out this form, and you’ll be the first to know when international applications are available.

Signing up means that you agree to be contacted by Pinterest about its products and services, and that Pinterest may use your information in accordance with its Privacy Policy. This programme is only available in the US. See full programme terms.

Pinterest internal data, US, February 2017  
GfK, US, Pinterest path to purchase study among weekly Pinners, November 2018

See how retailers succeed on Pinterest


Building brand and taking names with video


Reaching students before move-in day