Inspired shoppers. Inspiring results.
Pinterest is where people find their favourite products—and actually have fun doing it. Inspired shoppers are happier shoppers. Happy shoppers spend and buy more. And they’re more loyal, too.
It’s simple to get started with shopping on Pinterest. Upload your product catalogue, then layer on ads to keep growing your audience and sales.
Shopping on Pinterest is about more than just transactions. It’s about discovery. People use Pinterest to refine their taste. They look for the right thing—even before they have the right words.
Because Pinterest plays such a personal role for shoppers, it makes a bigger impact. In fact, people on Pinterest are 2.2x more likely to say it turns their shopping ideas into reality (vs. Non-Pinterest users who say the same about social media competitors).1
Open minds mean bigger baskets. People on Pinterest love to shop and to discover products that they love. They’re looking for brands that they can stick with: 64% say that it’s where they go to find a product or service that they can trust.2
And when they find something that they love, they spend and buy more. Shoppers on Pinterest spend 40% more per month than people on other platforms.3
You can combine free shopping tools and shopping campaigns to make sure that you’re reaching the right audience. When brands add Shopping or Collections Ads to their Pinterest mix, they see 3x the conversion and 2x the positive incremental return on ad spend (ROAS).4 Read on for three steps to success with Shopping Ads:
People on Pinterest are 66% more likely to be open to new brands while shopping. And once they find a brand that they like, they’re more loyal.3
Become their new favourite with solutions like the Verified Merchant Programme and merchant details.
Verified Merchant Programme
People love to shop from brands that they trust. That’s what the Verified Merchant Programme is all about. It includes benefits like a ‘verified’ badge on your profile and eligibility for enhanced distribution.
Show people on Pinterest who you are with merchant details on your profile. Verified merchants can display details about their brand values and the communities that they identify with to help shoppers understand more about what they stand for.
See the total impact of your paid and organic presence on Pinterest with the conversion insights dashboard. You can toggle between a high-level overview and more granular analytics to better understand your performance and to keep optimising your strategy.
Floor & Decor saw a huge increase in their sales performance when they started using Pinterest Shopping Ads. Read their story to learn helpful shopping campaign tips.