Inspired shoppers. Inspiring results.
Pinterest is where people find their favourite products—and actually have fun doing it. Inspired shoppers are happier shoppers. Happy shoppers spend and buy more. And they’re more loyal, too.
It’s simple to get started with shopping on Pinterest. Upload your product catalogue, then layer on ads to keep growing your audience and sales.
Help people to find what they actually love
Shopping on Pinterest is about more than just transactions. It’s about discovery. People use Pinterest to refine their taste. They look for the right thing—even before they have the right words.
Because Pinterest plays such a personal role for shoppers, it makes a bigger impact. In fact, people on Pinterest are 2.2x more likely to say it turns their shopping ideas into reality (vs. Non-Pinterest users who say the same about social media competitors).1
Get results that you’ll actually love
Open minds mean bigger baskets. People on Pinterest love to shop and to discover products that they love. They’re looking for brands that they can stick with: 64% say that it’s where they go to find a product or service that they can trust.2
And when they find something that they love, they spend and buy more. Shoppers on Pinterest spend 40% more per month than people on other platforms.3
Shopping campaigns deliver
You can combine free shopping tools and shopping campaigns to make sure that you’re reaching the right audience. When brands add Shopping or Collections Ads to their Pinterest mix, they see 3x the conversion and 2x the positive incremental return on ad spend (ROAS).4 Read on for three steps to success with Shopping Ads:
1. Set up shop
Add the Pinterest Tag to your site to measure conversions and to optimise ads for shopping campaigns or retargeting. Consider using longer attribution windows to capture shoppers who take more time to convert.
Have a Shopify store? Connect it to your Pinterest Business account in the Shopify app. From there, we’ll automatically add your catalogue to Pinterest, set up your Pinterest tag and add a Shop tab to your Pinterest profile. Your entire catalogue will become browsable on Pinterest in just a few clicks.
2. Build brand loyalty
People on Pinterest are 66% more likely to be open to new brands while shopping. And once they find a brand that they like, they’re more loyal.3
Become their new favourite with solutions like the Verified Merchant Programme and merchant details.
Verified Merchant Programme
People love to shop from brands that they trust. That’s what the Verified Merchant Programme is all about. It includes benefits like a ‘verified’ badge on your profile and eligibility for enhanced distribution.
Merchant details
Show people on Pinterest who you are with merchant details on your profile. Verified merchants can display details about their brand values and the communities that they identify with to help shoppers understand more about what they stand for.
3. Scale campaigns for higher returns
This immersive format uses slideshows and video-like content to help people shop for similar products. They’re great for building bigger baskets, because they help people to find more products that they’ll like.
Set it and forget it. With Automatic Bidding, Pinterest will dynamically adjust your bids over time to deliver the maximum number of conversions for your budget. With Campaign Budgets, setup is simpler than ever and you’ll get more results, more efficiently.
Reach the people who can’t stop thinking about your product—and just need another nudge. You can retarget based on what people were looking for on your site or by what’s in their basket.
Measurement made easy
See the total impact of your paid and organic presence on Pinterest with the conversion insights dashboard. You can toggle between a high-level overview and more granular analytics to better understand your performance and to keep optimising your strategy.
Shopping Ads made the difference for Floor & Decor
Floor & Decor saw a huge increase in their sales performance when they started using Pinterest Shopping Ads. Read their story to learn helpful shopping campaign tips.