What are Rich Pins?

Rich Pins are Pins that include extra information on the Pin itself. There are 6 types of Rich Pin: app, film, recipe, article, product and place.


Help people get your app

App Pins include an install button, so that Pinners can download your app without ever leaving Pinterest. At the moment, app Pins are compatible with iOS apps only.

Take travellers to their next adventure

Place Pins include a map, address and phone number.

Help Pinners create their reading lists

Article Pins include headline, author and a story description, helping Pinners find and save stories that matter to them.

Make it easy for people to buy your stuff

Product Pins include real time pricing, availability and where to buy.

Teach foodies to make recipes from your site

Recipe Pins include ingredients, cooking times and serving info to get Pinterest cooks excited about hitting the kitchen. 
Show film buffs their favourite films
Film Pins include ratings, cast members and reviews to help Pinners learn about new flicks.

How can I get Rich Pins?

At the moment, there are 6 types of Rich Pin: app, film, recipe, article, product and place. To get started, you’ll need to prepare your website with meta tags, test out your Rich Pins and apply to get them on Pinterest. If you're not technical, you might want to ask your developer or site owner to help get you started.

Get started