Anyone with a business account can tag products and create product Pins. To access features such as ads and enhanced distribution, your business will need to go through a merchant review process. Learn more in our merchant guidelines.

It’s free to put your products on Pinterest, and you can even tag products in organic Pins. You’ll only pay if you decide to run campaigns.

Nope! Pinterest doesn’t charge to add products to the platform, or take a commission from anything that you sell.

Instead of having a dedicated place on the platform for shopping, shopping is native to the whole Pinterest experience. That reflects how people actually use Pinterest to shop: They’re looking at brands and products across the entire platform, rather than in one specific spot.

Rather than handling checkouts on Pinterest itself, we optimise for high-quality transfers to your own app or site. For many Pin formats, you can use direct links or mobile deep links to reduce friction and streamline the buying process. These features send people directly to your site or app, removing the close-up step you may see on other Pins.

First, make sure you’re following our creative best practices and creating inspiring, actionable content. You can also apply for the Verified Merchant Programme for additional merchant features. Eligible brands get a ‘verified’ badge on their profile and access to other exclusive features. You can learn more about organic resources for merchants on the Pinterest Create site.