Pincodes

Bridge offline and online discovery

People use the Pinterest camera to search for inspiration and ideas. With Pincodes, your brand can be part of that magic.

Pincodes help people find your brand or products on Pinterest, based on things they see offline. Once they scan your Pincode, they're directed straight to your Pinterest content. You can put Pincodes on any physical brand asset, from packaging to displays. During setup, you can decide whether to direct the Pincode to a specific board or to your Pinterest profile. 

How Pincodes work
600 m
visual searches on Pinterest every month, across all visual discovery products
140 %
growth in visual searches on Pinterest since 2017
All the possibilities

Pincodes are really versatile, so they work for lots of different industries, tactics and contexts.  

The possibilities are endless – but here are some ideas to get you started:

  • Retailers: Put Pincodes on displays and direct people to more products online.    

  • Magazines: Use a Pincode to take people to a microsite with more information. 

  • CPG: Create a board with product usage ideas, then add a Pincode to your packaging. 

  • Auto: Use Pincodes in showrooms to show off new features and functionality. 

How to scan a Pincode

When you come across a Pincode, here’s what you do:  
1. Open the Pinterest app on your iPhone or Android phone
2. Tap the Pinterest camera icon
3. Point your phone at the Pincode and hold it steady for a bit to scan the code. No need to take an actual picture.  

Give it a try
How to create a Pincode
  1. Open up your Pinterest app or visit the site on desktop. Find the board or profile you want to feature in your Pincode.  

  2. For profile Pincodes, just tap on your profile image, and you’ll see the code pop up. For board Pincodes, tap on the board share button and tap the 'Pincode' button to generate your code. 

  3. Save the Pincode to your camera roll or computer.

 

Pincode best practices

Give them a taste of what’s to come
Make sure the hero image is compelling and hints at what people will see when they scan the code. For example, a Pincode that leads to a recipe board should show a photo of one of the dishes on the board. Use a headline or helper text to tell people why they should scan the code (e.g. get more ideas, scan for recipes, get an exclusive deal).

Location, location, location
Make sure your Pincodes are easy to scan. Put them in places where people are likely to stop or linger: a page, a sign, a wall, etc. Also, make sure the Pincode is at a suitable distance for scanning. If it’s too close, the Pincode won’t fit into the camera’s view. If it’s too far away, people won’t be able to scan.

Make it legible
Pincodes are designed to work across a variety of surfaces, but there can be variations in performance. For example, printing on a rough surface might distort some of the dots, which makes it harder for phones to scan the code. Always test your materials before launching the full program!