Creating a Pinterest business account

A few simple steps to get started

It only takes 15 seconds to sign up for a free business account. We just need the basics: who you are, how to reach you and what your business does.

Convert to a Business account

If you already have a personal account, we recommend converting it to a business account. Business accounts are better for marketing because they come with extra features, such as Pinterest Analytics. You'll also need a business account to create ads on Pinterest. Converting your personal account to a business account is quick, easy and free. If you change your mind later and want to go back to a personal account, just get in touch with our Help Centre team.


Complete your profile

People visit your profile to learn more about your business. We suggest using your company logo as your picture so it’s easy for people to identify your Pins. Make sure the “about you” field helps explain what’s unique about your business.

Create your first board

You’ll need to make at least one board before you start saving Pins. Every board should have a distinct theme. As you add boards, think about which topics fit best with your business category and brand personality.

Create your first Pins

Once you’ve picked your first board theme, start creating Pins for that board. You can begin with just a few Pins while you learn what works best. The easiest way to start making Pins is to repurpose images that you already have. Read more on our creative best practices page to help you get started. You can publish your Pins immediately, or schedule Pins in advance.