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Curating your boards just got a lot easier—you can now quickly save Pins (and keep your audiences engaged with fresh content). If you’re on your iPhone, you’ll see a whole new experience for saving content from all over the web, whether it’s products from your own site, or an interesting post from your favorite blogger.

Now things are a lot more visual. It’s easier to create boards, and you can customize each Pin description—just like on the web. To get the Pinterest button on your iPhone, just follow these simple steps:

iOS Pinterest Button Add

If you’re on your Android phone or desktop, saving stuff from around the web is simple too. Remember: The more Pins you save, the more your profile becomes a compelling place for Pinners to explore.

These updates are available not just to...

When someone engages with one of your Pins, they’re sending out a strong signal of intent. That’s because people save and click Pins they’re considering for their future projects and plans.

Pinners often consider Promoted Pins in their future plans: with engagement rates of 2-5%, Promoted Pins exceed industry benchmarks.

Starting today, you can create an engagement campaign with Promoted Pins to reach people while they’re figuring out what to do next. You pay for each engagement (a closeup, repin or click) on your Pin.

We’ve also updated the look of ads.pinterest.com, now called the Pinterest Ads Manager. You can see at-a-glance stats across all your campaigns to track performance, plus you’ll also get reminders for any actions you need to take to optimize your Promoted Pins.

Please note: Promoted Pins are only available in the U.S. at this time. If you’re in the U.S. and still don’t have...