Pinterest is where people go when they’re in a spending state of mind: 55% of people use it to find or shop for a product, according to Mary Meeker’s 2016 Internet Trends report. So how can you drive more of those sales your way? In your marketing this fall, try multi-product shots that immediately draw people in and spark engagement.
Pins that feature multiple products generally get 30% higher clickthrough rates and 20% higher checkouts, possibly because they evoke curiosity and inspire people to act. (On the other hand, single-product Pins generally have higher Pin save rates—which is why it’s important to use them in addition to multi-product Pins.)
To see how brands are spotlighting multiple products in their Pins, check out beauty...
Over 100 million people around the world come to Pinterest every month to discover ideas to try. One of the best tools for bringing those ideas to life is video, so it’s no surprise this format has been popular on Pinterest. In the last year alone, we’ve seen a 60% increase in videos on Pinterest featuring everything from workouts and home projects to hair & beauty tutorials. That’s why we’re excited to roll out Promoted Video.
Bring your brand story to life with Promoted Video
Promoted Video brings together some of the best elements of Pinterest. According to recent data from Mary Meeker, 55% of people on Pinterest want to find or shop for products on the platform. Only 12% of people say that about social networks. And since 75% of the content people enjoy on Pinterest comes from businesses, we’re offering something unique and valuable to people...
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