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When someone engages with one of your Pins, they’re sending out a strong signal of intent. That’s because people save and click Pins they’re considering for their future projects and plans.

Pinners often consider Promoted Pins in their future plans: with engagement rates of 2-5%, Promoted Pins exceed industry benchmarks.

Starting today, you can create an engagement campaign with Promoted Pins to reach people while they’re figuring out what to do next. You pay for each engagement (a closeup, repin or click) on your Pin.

We’ve also updated the look of ads.pinterest.com, now called the Pinterest Ads Manager. You can see at-a-glance stats across all your campaigns to track performance, plus you’ll also get reminders for any actions you need to take to optimize your Promoted Pins.

Please note: Promoted Pins are only available in the U.S. at this time. If you’re in the U.S. and still don’t have...

 
Earlier this month, we announced Buyable Pins—the simple, secure way to sell your products on Pinterest. Today, we’re excited to start rolling them out to U.S. Pinners on iPhone and iPad. 
 
Here’s a quick look at how it works and how your business can get involved. 
 
Blue means you can buy
You’ll start seeing Buyable Pins all over Pinterest—in the home feed, on boards and in search results. If a Pin has a blue price, it means you can buy it.
 
Say you’re on the hunt for a new jacket. Try a search, then swipe through all the Buyable Pins at the top of your search results. Filter by price to hone in on the right Pin...