Pinners are getting ready for two of the biggest shopping days of the year: Black Friday and Cyber Monday.

Two million people have saved Pins about Black Friday and Cyber Monday so far. There was even a 140% increase in Pins about the two days in the past year, which is no surprise since holiday Pinning starts early on Pinterest—up to 4 months in advance of Christmas. 71% of these Pins are related to fashion, home decor, quotes and other products.

Here’s what we know heading into the shopping season:

Pinners will shop more on Black Friday than the average online user. Not only will Pinners shop more on Black Friday, they’ll also spend more than non-Pinners: 4x more on toys and games, 3x more on housewares and 3x more on clothing and accessories. That’s all from a November 2015 Civic Science survey.

Pinners will shop across more types of...

When we talk to businesses one of the questions we hear most often is, “How do I get discovered on Pinterest?” So to help answer that question, here are some of our tried-and-true tips for getting Pins in front of your audience. (Keep in mind that whenever you add some new Pins, it may take a few days for our system to start including it in search results.)

Write thorough descriptions
To help your Pins show up in the right search results, use a 50-250 word description to summarize your Pin. Include keywords and adjectives (don’t use hashtags!) that relate to the image and the website where it links to.

Descriptions are also a good place to help Pinners understand what they can do with the Pin. Here’s some ideas for how you can do this with different types of Pins:

  • Products: Suggest ideas for what Pinners can do with
  • ...