Finding new and unique ways to celebrate mom on Mother’s Day can feel like a lot of pressure. We want to show our gratitude, but often feel like we’re coming up short. Many people turn to Pinterest for fresh ideas to make mom feel special. Altogether, 33 million Pinners have saved 252 million Mother’s Day related Pins.
There are two sides to this equation: Mom herself, and the people shopping for a gift. Roughly 70% of US moms are active on Pinterest, where they spend an average of 124 minutes per month. Pinterest is where moms search for and save the things they want to buy, see, do and explore. That means that scanning Mom’s Pinterest boards can give people a pretty good sense of what’s on her mind—the perfect intel for a meaningful gift or celebration.
Start your campaigns early
Mother’s Day searches and saves begin to climb mid-March...
For one of their newest collections, home décor retailer CB2 turned to two longtime partners: interior designer Ross Cassidy and Pinterest. Cassidy’s CB2 capsule collection brings his “luxe minimalist” style to CB2’s modern, affordable product line. Since both CB2 and Cassidy are avid Pinterest users, they knew Pinterest would play an important role in the collection’s launch.
Pinterest is a top destination for home inspiration, with over 1.7 billion home décor Pins and more than 27 million people who save home décor content. For the launch, CB2, Pinterest and Cassidy worked together to come up with an omnichannel strategy. The digital marketing campaign centered on Pinterest itself, while the launch event brought some Pins to life.
CB2 ran two types of Promoted Pin campaigns: one showcasing Cassidy’s products and the other directing people to a sweepstakes. To enter the contest, people created “Dream Room” boards with...
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