With millions of people tuning into the Emmys on September 18th, all eyes will be on…Pinterest! (Well, maybe not all eyes, but definitely a whole lot of them: it turns out that 45% of people on Pinterest are likely to hang out on our platform while they're watching TV).

So as folks curl up on the couch to watch their fave shows pick up awards, they’ll also be picking up their phones and pulling up Pinterest. In fact, 64% of our users tell us they pay more attention to what they’re doing on Pinterest than what they’re watching on TV—and 44% of them will engage with Pinterest for the show’s entirety, regardless of whether it’s on a commercial break or not.

64% of our users tell us they pay more attention to what they’re doing on Pinterest than what they’re watching on TV—and 44%</body></html>...

Most of the ideas on Pinterest come from businesses. Unlike other platforms, Pinterest makes it easy for people to welcome businesses who are sharing the actionable, relevant ideas that they’re hoping to discover. People come to Pinterest open-minded, and they’re ready to act when something exciting shows up. We’re working to make it even easier for businesses of any size to reach this receptive audience by making it simple to promote your Pins. Now, U.S. businesses can launch campaigns in just a few quick steps.