Mother’s Day is less than a month away, and millions of Pinners are looking for the perfect gift during one of the biggest shopping seasons of the year.
Right now, we’re seeing a 250% increase in repins of Mother’s Day content. Planners are already looking for personalized gifts and experiences for their moms, while the procrastinators wait until the week of Mother’s Day to look for last minute gifts and DIY ideas.
Don’t forget: moms are a huge audience on Pinterest. The average mom on Pinterest spends 124 minutes Pinning each month, discovering and saving creative ideas that can help her plan for what’s next. These moms represent a big opportunity for businesses — 46% of moms on Pinterest have a household income of more than $75,000, according to comScore.
To stand out from the 260 million Mother’s Day Pins, make sure your Pins are helpful. Detailed descriptions, text overlays...
- Education: Give parents and teachers the right tools to teach kids more about the holiday, or share festive Cinco de Mayo-themed worksheets.
- Food ...
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