Pinners love to celebrate (remember, they’re 3x more likely to be planning an event than non-Pinners!) And turning a year older presents the perfect reason to party. In fact, 34 million people have created 375 million birthday Pins and 109 million birthday boards.

Here are two key insights for engaging birthday boys and girls on Pinterest:

B-days by the numbers

Although Pinterest helps people find everyday ideas, it’s also an important tool that Pinners use for making major life moments a bit more special.

Our number crunchers have done the math, and they’ve discovered that party planners tend to look for help the most when they’re celebrating big birthdays like the 50th, 21st, 40th and 18th.

Other top themes that pop on Pinterest: “Frozen birthday party”, “American Girl birthday” and “Batman birthday.”

Holidays trump your big...

Love is in the air and 29 million Pinners have turned to Pinterest for Valentine’s Day inspiration. So far 200 million Pins about the holiday have been added—that’s a lot of heart-shaped cakes and DIY cards! In particular, Pinners are crushing on Pins about ‘falling in love’ and romantic dinner recipes.

With 58 million Valentine’s Day searches conducted by 12 million Pinners, now is the perfect time to show your Pinterest boards a little love. Searches for “Valentine’s ideas,” “Valentine’s Day gifts for him” and “Valentine’s Day crafts” rose to the top of the list. Make your Pins stand out by helping Pinners create a memorable Valentine’s Day date from a thoughtful gift idea down to the details for a swoon-worthy outfit.

Sweet inspiration

Want to Pin like a pro? Check out tips from companies successfully spreading the Valentine’s Day love.

  • Remember that Valentine’s Day isn’t just about couples. Follow
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