New to Pinterest? Here’s our FAQs from SMBs.

February 17, 2022Joon Lee

East Asian woman standing at a laptop that’s on a wood shop counter. Store in the background with a glass cabinet and suit display.

Hey! You! Small business owner! You have all the time in the world… right? 

Just kidding. We know your time is precious. So, we've gathered answers to your most pressing questions in one place. Read on for some of the things we’re most frequently asked about Pinterest business and shopping tools, answered by our in-house experts.  

Setting up your Pinterest account

Sign up, get started, stand out

Why should I claim my website? 
Claiming your website opens up some great benefits. You’ll gain access to custom analytics for all the Pins published from your site. When someone visits your site and they create a Pin from your content, that gets counted, too. Claiming your site is also an easy promo opportunity: When people find your Pins on Pinterest, they’ll have somewhere to visit—your website—to learn even more about you.

Can I share account access with someone else on my team? 
Yes, you can. Use Pinterest Business Access to give account privileges to other people who work on your brand. You can pick from a wide range of roles and permissions, and it’s easy to edit people’s access over time.  

How do I get a blue checkmark on my profile? 
Brands with blue checkmarks on their profile belong to the Verified Merchant Program. Verified Merchants are vetted by the Pinterest team and get access to special shopping features. To join the program, you’ll need to have an active catalog and a functioning Pinterest tag. You’ll also need to meet our merchant guidelines. If you’re interested, please apply within the business hub

The Pinterest tag 

Your key to fine-tuning your results

What’s the Pinterest tag?
The Pinterest tag is a piece of code that you add to your website. Once it’s installed, you’ll be able to measure actions people take when they click from your Pinterest ads to your site. You can measure multiple kinds of conversion events, like email newsletter signups or checkouts. 

The tag helps you get more granular analytics so you can improve ad performance over time. It also enables you to create custom audiences for your Pinterest campaigns. A custom audience is a tailored list that makes it easy to reach people based on options you choose. You can include website visitors, people on your email list and more.

How do I install the Pinterest tag?
You’ll find step-by-step instructions in our Help Center.

Shopping solutions

Get ready to reach inspired shoppers

I run an online store and would like to create product Pins. How do I get started?
One word: Catalogs! Catalogs allows you to upload your product feed to Pinterest. It’s easy to get started—just follow these steps.

If you have a store with any of our integration partners, including Shopify, the process should only take a few clicks. We also have a team that can help troubleshoot if you get stuck.

How do I create a "Shop" tab on my profile?
The Shop tab makes it easier for shoppers to find your products. To get the Shop tab, you’ll need to have a Pinterest business account and an active Pinterest catalog. Once you have both of these set up, you’ll see the Shop tab appear.

I’m trying to add a catalog data source, but I’m getting a feed ingestion failure error. How do I troubleshoot? 
Use this guide to figure out what’s going wrong with your data source, and how to fix it. You can filter by error numbers and terms to pinpoint your issues and figure out next steps.
If that doesn’t solve your issue, contact us and we'll get on it right away.

How do I fix issues with my Shopify integration? 
We know things go wrong sometimes. So, we’ve created a dedicated Help Center article to help Shopify merchants solve any problems and get back on track. If you don’t see your problem listed, please contact us to let us know

Resources to help you succeed  

We’re here to help you succeed. Keep an eye on these official Pinterest channels to make sure you have our latest news and tips: 

  • Small business hub: A centralized list of helpful products, tools and tips. 

  • Help Center: Your best stop for step-by-step instructions and troubleshooting guides.

  • Pinterest Business Community: Connect and share best practices with other people using Pinterest to grow their business. 

  • Support request form: Can’t find any info to help you? Fill out our support form, and we’ll be in touch. 

New to Pinterest ads? 

Apply for a free ads consultation, and you could qualify for free, personalized campaign support. Get our best pointers to grow your business with tailored creative strategies, campaign tips and more.