Introducing the new Pinterest for WooCommerce extension

April 13, 2022Rachel Hardy

 On a green background, there are four images. To the left,  one white and one gray bowl. Above it,  two hands are clutching silver headphones and a picture of a mint green chair.  An image of a tan tape measure, sitting on top of a cork-colored ledge.

The new Pinterest for WooCommerce extension gives more than three million merchants the power to turn their product catalogs into shoppable Product Pins on Pinterest. It’s one more way that Pinterest is becoming easier for merchants to use to build their audience and drive more sales. 

Selling your products on Pinterest just got easier. If you use WooCommerce to power your online shop, there’s now a Pinterest extension that turns your entire product catalog into shoppable Product Pins. Shoes, home decor, apparel, appliances—it doesn’t matter what you sell. With this new integration, each product listing becomes a shoppable Pin.   

Today’s update gives the more than three million merchants using WooCommerce an easier way to get their products in front of Pinners. And for merchants that aren’t already using WooCommerce, it’s easy to install.   

Using the WooCommerce Pinterest extension 

The extension makes selling on Pinterest simple and quick. Once you install the WooCommerce Pinterest extension, your entire product catalog uploads to Pinterest. Your shoppable Pins will show up in people’s feeds as they search and browse for things to buy. The extension also logs when customers interact with your products on Pinterest, so you can track your best-selling or most saved items. 

If you’ve already manually uploaded your shop to Pinterest another way, we still recommend switching to the extension instead. It’s the best, easiest way to keep your products current on Pinterest, since it automatically updates details like pricing and product availability.  

“By partnering together we provide the best integrated Pinterest shopping experience possible for WooCommerce merchants to be on the cutting edge of social commerce. WooCommerce is highly invested in our merchants' success. Merchants need the right options to reach the right audiences—this integration with Pinterest helps them do that.”

— Aleksandra Bettin, VP of Business Development at WooCommerce

Starting today, the Pinterest for WooCommerce integration is available in Australia, Austria, Belgium, Brazil, Canada, Cyprus, Czechia, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Luxembourg, Malta, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, the United Kingdom and the United States. Argentina, Chile, Colombia and Japan will gain access later this year. 

Creating a more shoppable platform 

Our integration with WooCommerce is part of our broader commitment to becoming the most inspiring shopping destination on the internet. At Pinterest Presents, we announced several new shopping features that will launch this year as we continue to create new solutions for merchants of every size.

Every day, more merchants are finding that Pinterest is a great place to find new customers. A whopping 97% of the top searches on Pinterest are unbranded.1 What that means for you is that Pinterest shoppers haven’t made up their minds—they’re open to learning about your products. And when Pinterest shoppers do decide, they spend 2x more than people on other platforms.2 To learn even more on how to boost your store’s reach and audience with Pinterest, check out our shopping solutions.

Whatever you’re selling, there’s definitely an audience looking for it on Pinterest. Download the Pinterest for WooCommerce extension to start finding your shoppers today. 

Footnotes
1

Pinterest internal data, English language searches, Apr 2020

2

Dynata for Pinterest, shopping study with people who use Pinterest weekly for fashion and beauty, compared to people who use other platforms. US, Apr 2021