Dermstore
Creator partnerships and Pinterest Performance+ broke through the clutter with relevancy through content and AI-powered audience targeting to drive holiday conversions.
Goal
Black Friday and Cyber Monday are huge shopping moments and beauty retailers face intense competition for shoppers' attention and share of wallet. For Dermstore, an online beauty retailer, cutting through the seasonal noise meant finding a way to inspire trust and spark genuine shopping intent among motivated beauty seekers.
Pinterest emerged as the perfect partner to amplify Dermstore's holiday strategy. The platform's unique blend of discovery, inspiration, and shopping experiences offered an ideal environment to reach high-intent shoppers actively seeking beauty recommendations, gifting ideas and holiday deals.
Strategy
Dermstore's strategy centered on authentic creator partnerships amplified by intelligent automation. The brand partnered with creator agency Aspire to produce routine-based videos, featuring real Dermstore customers who naturally incorporated the products into their daily beauty routines. Each creator highlighted specific brands from Dermstore's premium catalog, positioning the retailer as a trusted destination for expert-approved beauty and skin care recommendations during the crucial holiday shopping window.
To maximize impact, Dermstore leveraged Pinterest Performance+, the platform's AI-powered optimization suite. This technology worked behind the scenes to identify and target high-intent shoppers most likely to convert, helping to ensure the creator content reached audiences actively seeking beauty deals and recommendations. By combining trusted creator voices with Pinterest's data-driven targeting capabilities, Dermstore eliminated guesswork from their holiday campaign—letting authentic content and smart automation drive performance in a critical shopping moment when it mattered most.
"Working with creators on Pinterest just makes sense for beauty brands. People trust authentic recommendations, especially during the holidays when they're making gift decisions. Pinterest Performance+ tools helped us reach shoppers who were actually ready to buy, not just browse."
Sophie Casciano
Paid Social, Dermstore
Results
Dermstore's creator-focused holiday strategy generated 50% higher outbound click-through rates compared to non-creator content, demonstrating how authentic recommendations cut through seasonal advertising clutter to capture shopper attention.1 Even more impressive, creator partnerships drove 8% stronger return on ad spend over seven days versus traditional content–proving that trusted voices don't just engage audiences, they can convert them.1 These results have encouraged Dermstore to expand their creator-driven marketing approach for future seasonal campaigns.
+50%
higher outbound click-through rate for creator content vs. non-creator content1
+8%
stronger 7-day ROAS for creator content vs. non-creator content1
Explore Related Resources
Pinterest Performance+
Learn how Pinterest's AI-powered optimization suite can automatically find and target high-intent shoppers most likely to convert, taking the guesswork out of campaign targeting during peak shopping seasons.
Creator partnerships on Pinterest
Discover how to work with creators to produce authentic, routine-based content that seamlessly integrates your products into real users' daily lives, helping to build trust and driving shopping intent.