Ann Taylor
Ann Taylor used Pinterest Trend Badges to amplify priority holiday products.
Goal
In the competitive world of fashion, having loyal customers isn’t enough—retailers also have to continuously expand their customer base. For Ann Taylor, they had already established a successful always-on, full-funnel strategy with Pinterest. But hitting higher revenue targets for the 2024 holiday season required more than business as usual. They knew that in order to drive the sales they needed, they’d have to find a way to reach more Gen Z and Millennials.
Strategy
To help stay relevant and timely to younger shoppers while maintaining the brand's distinctive aesthetic, Ann Taylor leveraged the power of trends on Pinterest. They first turned to Pinterest’s Trend tool, which Ann Taylor used to uncover holiday fashion trends that resonated with their target demographic, women 18-49. After identifying trending keywords like “leather and lace” and “velvet dress,” Ann Taylor was able to curate priority products to feature for their campaign.
To amplify their products even further, Ann Taylor bought a Trend Badge. By adding a Pinterest branded badge to their ads, Ann Taylor owned the “Party Outfits” trend and enhanced the visibility and relevance of their products.
“
The unique power of Pinterest’s trend tools enabled us to align our seasonal products with our audience’s evolving interests, helping to boost our sales while reaching new, relevant customers during the holiday season.”
Lexi Borenkoff
Manager, Digital Marketing, Ann Taylor
Results
The results spoke volumes about the power of aligning campaigns with trends on Pinterest. The ads with Trend Badges helped drive a 1.5x more efficient CPA and 1.79x higher ROAS.
This striking performance has inspired Ann Taylor to implement an always-on trend strategy that incorporates seasonal trends into their campaigns year-round.
1.5x
more efficient CPA for ads with the Trend Badge1
1.79x
higher ROAS for ads with the Trend Badge1
Explore Related Resources
Pinterest Trend Tool
This tool provides valuable insights about user interests and search behavior, allowing brands to make data-driven decisions about which products to highlight and how to position them for maximum engagement.
Pinterest Predicts
Pinterest Predicts gives brands a unique advantage by forecasting upcoming trends before they go mainstream. By tapping into Pinterest's predictive trend data, brands can develop forward-thinking campaigns that help resonate with consumers right as interests are beginning to peak.