This isn’t your typical tub. Bath time will get an upgrade with influences from ancient rituals. This year, you’ll see people carving out time for an extra special soaking experience.
Trending search terms
What the global data says
increase in searches year over year for spiritual cleansing bath
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increase in searches year over year for full moon bath ritual
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increase in searches year over year for bath tea recipe
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increase in searches year over year for bath in bedroom free standing
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increase in searches year over year for deep soaking tub
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Tips for brands
Help Pinners supercharge their soak and turn their bathrooms into at-home spas. Home and beauty retailers can promote essential oils, epsom salts and gua sha tools to help people transform bath time into a ritual. Beverage brands can share ideas for the perfect red wine or bubbly to help Pinners wind down. Tech brands can promote tablets to stream movies from the tub, while music streaming services can share spa-inspired playlists.
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