Get your manifestation journals ready. As Pinners get in touch with their magical side, alternative spiritual methods will enter the mainstream. Grab a protection crystal, check your horoscope and build a fantasy map for 2021—the modern mystics have arrived.
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What the global data says
Tips for brands
Help Pinners manifest the best version of themselves with personalized recommendations. Fashion and beauty brands can inspire Pinners with looks to try based on their zodiac sign. Stationary and consumer packaged goods brands can promote journals and prompts to help Pinners self-reflect and set intentions. Home retailers can show Pinners how to feng shui their spaces for maximum Zen vibes. For any brand, consider embracing colors associated with different spiritual properties (think 90s power bracelets).
Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020