Blankets as a fashion statement? Oh yes. Pinners will turn to shawls, puffers and slouchy socks in 2021—no matter the weather. Let’s make cozy comfort part of every season.

What the global data says

4x

increase in searches year over year for quilted clothes

Find it trending in
Canada
Australia
US

2x

increase in searches year over year for cozy aesthetic outfits

Find it trending in
Brazil
Canada
UK

155%

increase in searches year over year for cocoon sweater

Find it trending in
Australia
UK
US

90%

increase in searches year over year for fluffy slippers

Find it trending in
Brazil
France
US

55%

increase in searches year over year for slouch socks

Find it trending in
UK
US
Canada




Tips for brands

Help Pinners turn loungewear into streetwear. Retail and apparel brands can show Pinners how to pair slouchy socks with tennis shoes or fall boots. Home brands can give Pinners tips on how to transform a cable knit throw into a loungewear staple. And streaming services can curate cozy music and podcast mixes so that Pinners can cocoon themselves in comfort. Think of it this way: how can you bring all the comfort of a weighted blanket into your ad creative? Cocooning is a whole mood. Give the people what they want.





Educate your audience with Idea Pins
Create your own content for Cocoon swoon.

Collage of three images featuring: two women with short brown hair wearing orange turtleneck sweaters, colored glassware staged in sunlight and a blue car bumper.

See the trend on Pinterest
Explore the Pins that bring our predictions to life.

Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020