It’s the end of the caked-on makeup look. Pinners will embrace slow beauty and let their natural skin texture shine through. This new “effortlessly chic” routine is simple and sustainable.
Trending search terms
What the global data says
increase in searches year over year for glowing skin how to get naturally
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Canada
Australia
UK
increase in searches year over year for face yoga exercises
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Brazil
France
Italy
increase in searches year over year for homemade skin care
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Japan
France
UK
increase in searches year over year for aloe vera face mask
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France
UK
Indonesia
increase in searches year over year for natural everyday makeup
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France
UK
Germany
Tips for brands
Say goodbye to the 12-step beauty routine. Skincare brands can help Pinners streamline their regimens and discover clean products with natural ingredients. Makeup brands can share tips on how to create a dewy, natural beauty look that will look great on camera and video calls. And phone manufacturers can promote the minimalist makeup trend to help Pinners capture the perfect selfie.
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Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020