Big ideas for summer marketing on Pinterest
May 12, 2025
Looking to add a little heat to your summer campaigns? Here’s your guide to summer marketing on Pinterest, with new seasonal insights to help you plan.
Warm weather’s just around the corner, and summer prep is heating up. But before heading to the beach, people surf Pinterest. No matter what’s on their summer bucket list, they’re using Pinterest to help.
As people cook up summer plans, they’re also making shopping lists. Weekly users say Pinterest is the #1 place they find products to buy during the summer.1 This holds true no matter what they’re buying: Across all categories, weekly Pinners spend 40% more during the summer compared to people who don’t use Pinterest.2
It’s a valuable opportunity to reach a leaned-in audience who’s eager to try new things. To help you create campaigns, we took a look at people’s searches leading into summertime. These are the topics that gain the most momentum as people start exploring summer ideas and then make them happen.
Growing searches for summer
Food and beverage3
fresh summer salad
easy summer dinners for kids
bbq cookout food
summer sweets
summer drink recipes
Fashion and beauty4
vibrant summer nails
glow up tips for summer
glowy summer makeup
90s summer outfits
beachy summer outfits
Celebrations5
summer party
bbq theme
summer bbq aesthetic
summer pool party ideas
kids summer party
summer backyard party
Travel and activities6
summer checklist
summer photo ideas
cute summer wallpapers
euro summer
summer road trip aesthetic
Act on the insights
Use these insights to inform your creative, focus your targeting, prioritize products and more. By matching your campaign to the current season, you can drive better results. Case in point: Pinterest campaigns with summer-specific themes outperformed other kinds of campaigns in summer 2024.7 For some extra inspiration, check out how sunscreen brand Banana Boat used trending Pinterest topics to reach summer shoppers.
