How to prepare for a successful Christmas shopping season on Pinterest
26 August, 2021 — Lyndsay McGregor
People on Pinterest are already planning for Christmas 2021. And brands who start their Christmas campaigns earlier in the season see better results on Pinterest. In fact, the majority of Christmas sales influenced by the platform happen by Cyber Monday every year.1
There is so much to think about when it comes to preparing for the festive season, from collecting actionable data and insights to choosing the right creative to being inspired by how fellow marketers have gained success. So, to help you out, I've compiled the best of our Christmas content. Dive into the articles below to set yourself up for success this festive season.
1. Early adds up
Pinners plan for Christmas earlier than anyone and Pinterest is where they start. When you advertise early, you drive 4.7x more conversions2 and a 6% incremental sales lift.3 Visit our holiday hub for more Christmas shopping insights.
2. Your festive audience is here
Not every festive shopper is the same, so we dug into our global data to find the nuances. Read about the six types of Christmas shoppers on Pinterest, from the early bird to the self-gifter, and discover who they are, what they’re into and how you can reach them.
3. Inspiring shoppers with Pinterest ads
In 2020, the festive season couldn’t come soon enough. From gift ideas to door decor, they were craving Christmas cheer and asking brands to help. Check out how eight brands, including John Lewis and Asda, used top Christmas searches to inform their ad creative.
4. ‘Tis the season for success
Festive-themed video ads featuring Pinterest’s Trend Badge boosted purchase intent for Aussie Hair’s SOS range by 6%.4 Find out how. Meanwhile, to increase awareness of their gift offering, Clos19 produced a series of video ads featuring Jamie Cullum and generated 7m views in just four weeks on Pinterest.5 See how they did it. Elsewhere, Pinterest ads combined with targeting generated incremental leads at a relatively low cost for Petit Bateau, who wanted to promote their Christmas collection and gift sets to parents.6 Learn more.
5. Pinterest: for the love of Christmas shopping
The internet may be bad at online shopping, but Pinterest is great at it.
Shoppers on Pinterest are 40% more likely to say they love shopping, compared to people who don’t use Pinterest.7 They’re also constantly in a shopping mindset, seeking inspiration for their next great find—including gifts! Because Pinterest shoppers are conscious shoppers. And Pinterest offers the ability to make better choices between options. So when they’re ready to buy the perfect gift (for themselves or for others), they can do so with the certainty that they’ve made the right choice. It’s really that simple. Learn more about the inspired shopping experience we're building on Pinterest.
Set your brand up for success
Just like people on Pinterest, you should already be preparing for Christmas. 8 in 10 Pinners say they plan on making this festive season bigger and better than ever8—and your brand could be their next purchase.
