Unwrap strong results this festive season
With a growing audience1 and new lower funnel solutions, Pinterest is your place for a high-action festive season. Run campaigns that dazzle and convert, all season long.
Reach active shoppers with big plans to buy
Pinners plan to go above and beyond for the 2024 festive season. They want to make festivities extra special, from celebrating more often to spending more on festive purchases.2
No. 1
Pinterest is the first destination for festive inspiration.³
People on Pinterest are 2x as likely to say they go to the platform with the intention of buying or doing something new.⁴
+63%
On average, people on Pinterest spent 63% more on the festive season last year compared to people on other social platforms.⁵
Your guide to a very happy festive season
Pinterest reaches people at every stage of the funnel. Use our campaign guide to build the right strategy for your goals.
See how brands succeed on Pinterest
Gucci Beauty boosted global brand awareness
Gucci Beauty ran a full-funnel campaign featuring their products in a variety of festive settings. Their beautiful creative paid off, boosting brand awareness 2.5 points across multiple countries.7
Watch our webinar for more festive season strategies and tips
Go deeper into festive ideas with our dedicated webinar. We’re sharing a closer look at the Pinterest audience, more seasonal insights and even more ideas to boost results.
Start your festive marketing today
Create campaigns in Ads Manager or work with your Pinterest team to unlock special opportunities. If you don’t have a Pinterest rep yet, you can apply for support to get the conversation going.