Promoted Pins are just like normal Pins, only you pay to have them seen by more people. These ads perform just as well, if not better, than your other Pins, helping people discover and save ideas.
Any business with access to the Pinterest Ads Manager can take advantage of Promoted Pins. Whether your goal is to build your brand, increase in-store sales, drive online actions or boost traffic, it’s simple to get started today. Learn more about how to promote your Pins.
You can also promote Pins directly from your business profile in as little as 9 seconds! Just click the button on your Pin to give it a try.
Sources: Pinterest analysis 2016