Why Pinterest ads work

Create ads by promoting your Pins

Pinterest ads help you reach people while they actively decide what to do or buy next. Our ads are part of the native experience and look like regular Pins, only you pay to have them seen by more people. You can choose from our marketing solutions to align with your business goals. 

Ads that look and feel natural

Promoted Pins don’t interrupt or distract Pinners. They actually make Pinterest better, because they help people find new products and ideas. In fact, 73% of Pinners say that content from brands makes Pinterest more useful. 

Reach a receptive audience

Promoting your Pins gets your brand in front of more people. Since people use Pinterest to shop and plan, they're excited to see your products and ideas. They're also ready to act: 61% of Pinners have made a purchase after seeing business content on Pinterest.  

Continued performance

On Pinterest, ads are so useful that people actually save them to boards to revisit later. When someone saves your Promoted Pin, their Pinterest followers will also see your ad in their feeds. That gives you earned media on Pinterest, plus additional sales as more people discover your brand.  

quick promote
Ready to get started?

Any business with access to the Pinterest Ads Manager can take advantage of Promoted Pins. Whether your goal is to build your brand, increase in-store sales, drive online actions or boost traffic, it’s simple to get started today. Learn more about how to promote your Pins.


You can also promote Pins directly from your business profile in as little as 9 seconds! Just click the button on your Pin to give it a try.

Learn more about CPC Promoted Pins

This video covers everything you need to know to get started with cost-per-click Promoted Pins, from setting up your account to choosing keywords and setting a budget.

Sources: Pinterest analysis 2016