Using Ads Manager

Promote your Pins using Ads Manager

Promoted Pins are great for getting your products and content in front of more people in the most relevant places on Pinterest.

The Pinterest Ads Manager allows you to create, edit and manage Promoted Pins. Here we’ve outlined the steps to create Promoted Pins using Ads Manager, along with some tips and tricks to set your ads up for success.

Click (+) to create your ad
Pinterest Ads Manager create ad

Go to ads.pinterest.com, click on the (+) button, and then select Create ad.

Choose a campaign goal
Pinterest ads manager – increase traffic UI

Choose a goal that reflects what’s most important to your business. The goal you pick for your campaign determines how your Pins get delivered and what you’re paying for.

Set a spend limit, if you want to guard against the possibility of campaign overspending. This is totally optional, and we don't use it to determine how much to deliver each day.

Enter ad group details
Pinterest ads manager – enter ad group details

Name the ad group that works as a container for your Promoted Pins. It gives you more control over your campaign budgets, running dates and targeting.

Select the date you want to start your campaign on. You can choose an end date, but for non-seasonal campaigns, we recommend running your campaign continuously, as Pinners are always looking for new inspiration on Pinterest.

Add your budget. Select lifetime if you want us to use your budget evenly over the dates you’ve selected and automatically adjust based on how much there is left to deliver. Select daily if you have a specific amount you want to spend each day.

Choose targeting options
Pinterest Ads Manager select targeting options

Targeting helps you reach the people on Pinterest who are most likely to show an active interest in your Promoted Pin.

Use these targeting options alone, or in combination:

  • Audiences: Helps you reach Pinners who have engaged with your business before – like people who recently purchased from your website, or your top customers – as they browse on Pinterest.

  • Keywords: Surface your ads as Pinners search for specific things, like tabletop lamps.

  • Interests: Target Pinners who have expressed an interest in a general topic, like autumn fashion.

  • You can also target Pinners based on location, language, device or gender.

Maximum bid

Recommended bids will vary depending on your target audience and how others are bidding. Your bid determines the most you’d like to pay for an action (like a click or engagement) on Pinterest.

Pick a Pin to promote
Select a Pin to Promote – Pinterest Ads Manager

Promote Pins that are already doing well to reach even more people. Visit analytics to see your top Pins, or use the most-clicked or most-repinned tab.

Edit your Pin name to make it easier to find and edit in the future.

Check the destination URL for your Pin. This is where you want your Promoted Pins to link to. You can utilise UTM tracking parameters. Feel free to include your own tracking parameters to help you gauge the impact of your Pin.

Tip: You’ll only be able to promote a Pin that’s already on a board in your profile. You should only promote content you own, and every Pin needs to link to a website.

Follow our creative best practices to make sure your Pins are designed to do well on Pinterest.

Review and promote
Review and promote Pinterest Ads Manager

Double-check your Promoted Pin. Review the summary details on the right to make sure your Promoted Pin is set up correctly. Click Promote when you’re ready!

Set up your billing info
Pinterest Ads Manager billing information

If it’s your first time creating a Promoted Pin, you’ll be asked to set up your billing info.

We only accept credit cards from countries where Promoted Pins are available: US, CA, UK, IE, AU and NZ.

Tip: If you don’t set this up, the details of the Pin you started promoting won’t be saved.

You can set up or edit your billing info at any time. Just visit Billing by clicking on your profile picture in the top right-hand corner of Ads Manager. There you can:

  • Make changes to your billing info.

  • Review or edit your payment method.

  • See when you were charged, what campaigns you were charged for and which payment method was charged.

Having trouble with your billing info? Visit the Help Centre.

Pin review

Your Pin will be reviewed to make sure it follows our ad policies, which can take up to 24 hours.

If a Pin doesn’t get approved, we’ll notify you by email and with notifications in the Ads Manager summary dashboard. If you make changes to your targeting or Pin description, it will need to be reviewed again.

Common reasons why Pins don’t get approved:

  • Images with promotions and prices

  • False sense of urgency

  • Excessive symbology or hashtags

  • No content on destination landing page

  • Images with calls to action

  • Images with confusing design elements

  • Images or descriptions with shocking content or profanity

Ready to get started?
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