Using Ads Manager

Promote your Pins using Ads Manager

Pinterest ads are great for getting your products and content in front of more people as they search, browse and discover on Pinterest.

In the Pinterest Ads Manager, you can create, edit and manage your Pinterest campaigns. Below, you’ll find step-by-step instructions for setting up campaigns in Ads Manager, along with some tips and tricks.

Create a new ad
guide-1

First, make sure that you’re on ads.pinterest.com. Click 'Ads' and then select 'Create ad'.

Choose a campaign goal
campaign goal

Choose a goal that reflects what you want people to do after they see your ad. Pick your goal based on what’s most important to your business for this specific campaign.  

Select pause campaign if you don’t want to launch your campaign immediately. This effectively creates a draft of your campaign so you can review all the details before your ads go live.  

Enter ad group details
Ad group

Name the ad group that works as a container for your Promoted Pins. It gives you more control over your campaign budgets, running dates and targeting.

Choose your targeting
Targeting options

Targeting helps you reach the people on Pinterest who are most likely to show an active interest in your ads. 

You can use any of these targeting options on their own, or combine multiple targeting approaches together.  

  • Audiences: Combine what you already know about your customers with behavioural insights from Pinterest. You can reach people who have bought from your site, who recently engaged with your content on Pinterest, etc.  

  • Keywords: Show ads to people searching for specific topics. A home retailer might want to target people searching for 'tabletop lamps' or 'decorative rugs'. 

  • Interests: Reach people based on the types of boards they've created, the Pins they've engaged with and other things that they care about. For example, a tour company could target people who seem interested in trips to Canada. 

  • Expanded: Once you start entering keywords and interests, we'll automatically suggest additional interests and keywords based on the content of your ad and who you're trying to reach. 

  • Demographics: You can choose to focus on a specific location, language, device or gender.

  • Placements: Choose whether you want your ads to show in people’s search results, as they browse, or both.  

Budget and schedule
Budget and schedule

Select the date that you want to start your campaign. You can choose an end date, but we recommend running most campaigns continuously, since people are always looking for new ideas on Pinterest. End dates are primarily recommended for seasonal campaigns.

Add your budget. Select lifetime if you want us to use your budget evenly over the dates that you’ve selected, and automatically adjust budgets based on how much there is left to deliver. Select daily if you have a specific amount that you want to spend each day.

Set a maximum bid. Your bid determines the most that you’d like to pay for an action (like a click or engagement) on Pinterest. Our recommended bids will vary depending on your target audience and how others are bidding.

Pick a Pin to promote
Pick a pin

Promote Pins that are already doing well to reach even more people. Visit Analytics to see what’s performing well. Only promote content that you own, and make sure that every Pin links to a website. Follow our creative best practices to make sure that your Pins are designed to perform well on Pinterest.

Edit your Pin name to make it easier to find and edit in the future.

Check the destination URL for your Pin. This is where you want your ad to link to once people click it. You can utilise UTM tracking parameters or your own tracking parameters to help gauge your Pin’s impact.

Review and promote
Review pins

Take another peek to make sure that your ads look ready to go. Review all ad details, and click 'Launch' when you’re ready to go live.  

Set up your billing info
Pinterest Ads Manager billing information

If it’s your first time creating a Promoted Pin, you’ll be asked to set up your billing info.

We only accept credit cards from countries where Promoted Pins are available: US, CA, UK, IE, AU and NZ.

Tip: If you don’t set this up, the details of the Pin you started promoting won’t be saved.

You can set up or edit your billing info at any time. Just visit Billing by clicking on your profile picture in the top right-hand corner of Ads Manager. There you can:

  • Make changes to your billing info.

  • Review or edit your payment method.

  • See when you were charged, what campaigns you were charged for and which payment method was charged.

Having trouble with your billing info? Visit the Help Centre.

Pin review

Your ads will be reviewed to make sure that they follow our ad policies, which can take up to 24 hours.

If an ad doesn’t get approved, we’ll notify you by email and with notifications in the Ads Manager summary dashboard. If you make changes to your targeting or Pin description, it will need to be reviewed again.

Common reasons why ads don’t get approved:

  • Images with promotions and prices

  • False sense of urgency

  • Excessive symbology or hashtags

  • No content on destination landing page

  • Images with calls to action

  • Images with confusing design elements

  • Images or descriptions with shocking content or profanity

 

Ready to get started?
Visit Ads Manager