Your videos are exactly what people on Pinterest are looking for.
On other platforms, video ads interrupt people as they're trying to enjoy posts from friends. On Pinterest, people are looking for videos that inspire them to give ideas a try.
People can find your Promoted Videos auto-playing in their home feeds, search results and the “More like this” ideas they find at the bottom of every Pin close-up.
Pinterest’s targeting tools make it easy to find the people that are most interested in giving our videos a play. Target by keyword, interest, gender, mobile device and more.
“Visa have seen great success in reaching an engaged millennial audience that is ready to take action on Pinterest. We're excited to now show our videos as people are searching and browsing for new ideas, including products and experiences they want to purchase.”
Promoted Videos are available in countries where Pinterest ads are available. You can buy in an auction or reservation CPM.
Contact your Pinterest Partner Manager or PMP, or log in to your Ads Manager to get started.
1 Source: Pinterest US Landscape Research (June 2016)
2 Source: Internal Pinterest study (May 2016). Blind study hosted and sample provided by third-party research firm