About our audience

Meet the people who use Pinterest

People use Pinterest for all kinds of things, from last-minute dinner ideas to 'someday-we’ll-go' trip planning. Read some of their stories, and start dreaming up new ways that you can inspire people on Pinterest.

250M
people use Pinterest every month
98%
have tried something new that they found on Pinterest
84%
use Pinterest when they’re trying to decide what to buy
77%
have found a new brand or product

Meet Becki

A software recruiter and mum finding new ways to save for retirement

Meet Jillian

A college freshman who transformed her childhood bedroom into a college dorm

Meet Mikayla

A budding entrepreneur who turned a Pin into her own small business

Meet Kris

A teacher and mum who found a new way to shop for a car

Meet Kaline

An account manager and cocktail lover who was searching for the perfect drink

Meet Nneka

A hairstyle and fashion lover who found a beautiful African print shirt

Meet Ryan

A freelance photographer, musician and fashion buff who found the perfect jacket for autumn

Meet Jacob

A director, photographer and dad who discovered a jacket that was just his style

Meet Sean

A professor, graphic designer and dad who fell for a high-tech torch

Sources:
Pinterest, Global analysis, Sep 2018
Nielsen, Study with US Pinners, May 2017
GfK, Study with US weekly Pinners, Nov 2018

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