About our audience

Meet the people who use Pinterest

People use Pinterest for all kinds of things, from last-minute dinner ideas to 'someday-we’ll-go' trip planning. Read some of their stories, and start dreaming up new ways that you can inspire people on Pinterest.

people use Pinterest every month
have tried something new that they found on Pinterest
use Pinterest when they’re trying to decide what to buy
have found a new brand or product

Meet Jacob

A director, photographer and dad who discovered a jacket that was just his style

Meet Becki

A software recruiter and mum finding new ways to save for retirement

Meet Ryan

A freelance photographer, musician and fashion buff who found the perfect jacket for autumn

Meet Jillian

A college freshman who transformed her childhood bedroom into a college dorm

Meet Kaline

An account manager and cocktail lover who was searching for the perfect drink

Meet Mikayla

A budding entrepreneur who turned a Pin into her own small business

Meet Nneka

A hairstyle and fashion lover who found a beautiful African print shirt

Meet Kris

A teacher and mum who found a new way to shop for a car

Meet Sean

A professor, graphic designer and dad who fell for a high-tech torch

Pinterest, Global analysis, Aug 2019
Nielsen, Study with US Pinners, May 2017
GfK, Study with US weekly Pinners, Nov 2018

Ready to learn more?

57st. design

Promoted Pins have helped 57st. design’s business to thrive


Reaching parents in the market for a new car