Chequer yourself!
All chequered everything
Cheque, please. Chequered designs are having their moment in all areas of people’s lives—from nails and rugs to funky flooring. As men upgrade their wardrobes, they’ll embrace the tiled pattern, too. Millennials and boomers in particular are driving this chequered trend.
Creator Spotlight
Meet Lisa Fine. She spends her days in the studio with her husband Michael Fine, designing bath accessories that focus on slow, intentional living. Follow Lisa if you’re in the mood for out-of-the-box ways to play with colour and texture.
‘My design style is all about having fun in your home. This year, I want to do that with chequered anything and everything. I’m adding the playful pattern to my home with a rug in my wardrobe and chequered tiles in my kitchen.’
Bring this trend to life
If you’re a tech brand…
Be there or be square. Serve up chequered-style, digital phone backgrounds or phone cases with chequered patterns to help them to update their tech accessories in style.
If you’re a beauty brand…
Chequerboard nails are officially everywhere. Serve up tutorial ideas for chequered manicures featuring different shapes and colours. And for those not as skilled with a brush, offer up stick-on styles for easy application.
If you’re a home or textiles brand…
Oversized chequers are the name of the game. Use carousel ads to promote blankets, rugs or bedding with larger-than-life chequered patterns for an exaggerated aesthetic.
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