Chequer yourself!

Collage of chequered items. A large mobile phone case, a piece of green and white cake on a platter, a plate of biscuits, a vase and walls. An East Asian woman, with short red hair, wearing a chequered tank top, applies red lip liner.

All chequered everything

Cheque, please. Chequered designs are having their moment in all areas of people’s lives—from nails and rugs to funky flooring. As men upgrade their wardrobes, they’ll embrace the tiled pattern, too. Millennials and boomers in particular are driving this chequered trend.

A Black man with short hair in a chequered V-neck jumper looks at the camera. A white table with a thin green vase on top. A rainbow helium balloon in the background.

A Black woman’s hand is in the centre, with black and white chequered nails; the index finger is raised in a number one and the arm is in a long-sleeved green and white chequered shirt. A black and white chequered wallet and a man in a chequered suit with a black collar are in the background.

Creator Spotlight

Meet Lisa Fine. She spends her days in the studio with her husband Michael Fine, designing bath accessories that focus on slow, intentional living. Follow Lisa if you’re in the mood for out-of-the-box ways to play with colour and texture.

‘My design style is all about having fun in your home. This year, I want to do that with chequered anything and everything. I’m adding the playful pattern to my home with a rug in my wardrobe and chequered tiles in my kitchen.’

Bring this trend to life

If you’re a tech brand…

Be there or be square. Serve up chequered-style, digital phone backgrounds or phone cases with chequered patterns to help them to update their tech accessories in style.

If you’re a beauty brand…

Chequerboard nails are officially everywhere. Serve up tutorial ideas for chequered manicures featuring different shapes and colours. And for those not as skilled with a brush, offer up stick-on styles for easy application.

If you’re a home or textiles brand…

Oversized chequers are the name of the game. Use carousel ads to promote blankets, rugs or bedding with larger-than-life chequered patterns for an exaggerated aesthetic.

Pinterest search results for chequered desserts. A pink and yellow cake and brown and yellow cake are on the top with chequered brown shortbread biscuits on the left, next to a glass of milk with a spoon in it. A Pin of a blue plate with two pieces of chequered brown and yellow cake. The text reads ‘Vegan chequered marble cake – Check out the recipe’. The description underneath reads ‘Dairy-free marble yellow cake recipe’.

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Pinterest, search data, global, analysis period Oct 2019–Sept 2021