2022 trend

Dopamine dressing

Collage of several people in colourful clothing. A Black woman on the left wears bright orange tights with a yellow dress. A man in the centre wears a black and white printed jumper pulled over his head, tan trousers and orange socks. A white woman on the right wears a blue chiffon dress.

Dressing loud is the new dressing down

People are heading somewhere over the rainbow this year with vibrant outfits and colourful palettes. From rainbow dresses to electric blue outfits, 2022 fashion will be all about feel-good fits with an electric kick. All genders and age groups are driving this trend.

A white man with prosthetic legs and long dark hair wears a bright yellow baseball cap and orange shirt. A Black woman in a breezy blue dress is walking up grey stairs in a pink stairway. Blue background.

Colourful collage with two women in bright colours against dark and pastel shapes.

Creator Spotlight

Feeling chic doesn’t stop at head-to-toe black outfits. Just ask Cherifa Akili. This fashion Creator defines her aesthetic with punchy palettes, like fuschia clutches and oversized green blazers. Follow Cherifa for sleek streetwear looks in this year’s most electric colours.

‘Don’t tell my leather jacket how many times I choose my green blazer instead. I just love bright colours that feel unexpected. Throw on a blue skirt or fuschia purse when you’re running errands and your mood can automatically improve.’

Local spotlight

Dopamine dressing in Germany

One market where Dopamine dressing will make a major appearance next year is Germany. Germans will channel their positive feels into bright, statement colours with searches like fuchsia outfit, emerald green dresses and pink shoes. Get out your mood-boosting outfits. 

Trending search terms in Germany²

Bring this trend to life

If you’re a fashion brand…

Use a combination of ad types to showcase vibrant outfit ideas in colours like fuchsia and electric blue. And don’t forget the colourful accessories!

If you’re a beauty brand…

Share bright make-up tutorials to match colourful clothing—and make sure to feature people of many gender identities and age groups, since they’re the ones driving this bold new trend.

If you’re a home brand…

Show people how to nix neutral in their homes with collections ads. Highlight eccentric art and décor in bright colours, bold lighting, rich wall tones and colourful accents.

Pinterest search results for vibrant make-up. A white man with short blonde hair and pink eyelids. A brown-skinned woman with a blue head wrap and rainbow eyelids. An East Asian woman with misty blue eyelids. A Pin of a white woman with long blonde hair and bright blue eyelids on a yellow background. Text on pink background that reads, ‘Bright eyes. Bold hues’. The description is ‘Bright make-up looks for spring’.

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