2022 trend
Dopamine dressing
Dressing loud is the new dressing down
People are heading somewhere over the rainbow this year with vibrant outfits and colourful palettes. From rainbow dresses to electric blue outfits, 2022 fashion will be all about feel-good fits with an electric kick. All genders and age groups are driving this trend.
Creator Spotlight
Feeling chic doesn’t stop at head-to-toe black outfits. Just ask Cherifa Akili. This fashion Creator defines her aesthetic with punchy palettes, like fuschia clutches and oversized green blazers. Follow Cherifa for sleek streetwear looks in this year’s most electric colours.
‘Don’t tell my leather jacket how many times I choose my green blazer instead. I just love bright colours that feel unexpected. Throw on a blue skirt or fuschia purse when you’re running errands and your mood can automatically improve.’
Local spotlight
Dopamine dressing in Germany
One market where Dopamine dressing will make a major appearance next year is Germany. Germans will channel their positive feels into bright, statement colours with searches like fuchsia outfit, emerald green dresses and pink shoes. Get out your mood-boosting outfits.
Bring this trend to life
If you’re a fashion brand…
Use a combination of ad types to showcase vibrant outfit ideas in colours like fuchsia and electric blue. And don’t forget the colourful accessories!
If you’re a beauty brand…
Share bright make-up tutorials to match colourful clothing—and make sure to feature people of many gender identities and age groups, since they’re the ones driving this bold new trend.
If you’re a home brand…
Show people how to nix neutral in their homes with collections ads. Highlight eccentric art and décor in bright colours, bold lighting, rich wall tones and colourful accents.
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