Rebel cuts
The pandemic breakup hair is real, people
Soft layers and timid trims, be gone. In 2022, hard-to-miss hair—from mullets to octopus hair to bob cut wigs—will be the most-requested styles at the salon by Gen Z.
Creator Spotlight
Peigy Theodore takes cut and colour to new—cropped—lengths. This lifestyle Creator shares her signature short hair, new dye colours and favourite products with a growing community of beauty lovers. Follow Peigy and get inspired to do your own rebel cut this year.
‘My hair makes a statement, so I want my audience to have fun with their hairstyles too. My shaved hair tutorials inspire people to try something other than the usual “long layers” look—such as pink undercuts or mint green hues.’
Bring this trend to life
If you’re a beauty brand…
Use collections ads to lean into trending hairstyles and to provide people with products to keep their new cuts looking salon-fresh every day.
If you’re a fashion brand…
Help people to choose the perfect outfit to pair with their rebellious ’do. Think bold colours, leather or an asymmetrical hem.
If you’re a home brand…
Hello, at-home styling stations. Inspire people to create a salon-like oasis in their homes, where they can style their bold look.
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