Oh my goth
It’s not a phase. It’s a whole deal.
Welcome to the goth-aissance. Goth will make its way into the mainstream this year across all age groups—just not in the ways that you might expect. Goth business casual, goth baby clothes and even goth kitchen décor are all rising trends.
Beauty Creator and drag artist Lauren Elyse knows how to turn a goth mood into a look. They share tutorials such as metalhead make-up and glam graphic liner—all inspired by alternative music and subcultures. Follow Lauren to find your own goth aesthetic.
‘It’s easy to oversimplify goth into an “everything-black” look. I actually think the world of goth is a way to express your moodiest self. You can go red, smoky, cosy, oversized or even cowboy. Goth isn’t scary to me; it’s fun!’
Oh my goth in the US
One country that will shout ‘Oh my goth’ from the rooftops is the US, as this trend moves beyond the niche and into the mainstream. Like all good aesthetics, it will extend into the digital realm with searches such as ‘cybergoth’ on the rise. As for Gen Z? They’ll channel their 90s not-stalgia through searches such as ‘mall goth’.
Consider gothic elements in your brand imagery. But it doesn’t have to be all or nothing—a goth statement accessory in a high fashion editorial or a pair of gothic pyjamas in a festive photo shoot can be just as impactful as a full-on gothaissance.
Bring goth to the next generation. Feature this aesthetic when promoting baby clothing, newborn pyjamas and costumes. And bring gothic accents into the nursery!
Paint it black. Showcase romantic, ornamental dark elements from table settings to kitchen appliances, or promote black house exteriors in your creative assets.