Pinterest ad formats

Bring your brand to life

Pinterest's innovative ad formats help people find useful, relevant ideas. You can meet a range of business objectives depending on which format you pick and how you set up your campaign. 

Promoted Pins

This is our basic ad format, and it looks just like a standard Pin. Any business account with an active billing profile can use this format to support marketing goals such as awareness, engagement and traffic. Paying to promote a Pin extends your reach so that more people see your content across the platform. 

Promoted Video Pins

Promoted Video Pins help you catch people's attention while they're browsing or searching on Pinterest. Great videos inspire people to try new things, and engage their imagination. 

Promoted Carousels

Promoted Carousels contain multiple images for Pinners to swipe through. Use up to five images to tell a deeper story for your product or brand.

Promoted App Pins

Promoted App Pins make it easy for people to discover and download apps, directly from Pinterest. When someone clicks on a Promoted App Pin, they can download their new app without having to leave Pinterest. 

Ready to get started?

Whether your goal is to build your brand, increase in-store sales, drive online actions or boost traffic, it’s simple to get started with Promoted Pins today. Pinterest ads are available to business accounts in specific countries. Please refer to our Help Centre for more information.