How to create Pins

What's in a Pin?

Pins are visual bookmarks that link all over the web. When a Pin catches your eye, you can click to learn more.  

What's in a Pin?

If you’re using Pinterest for your business, you’ll want to create new Pins on a regular basis. You can use Pins to launch products, share tutorials, spotlight campaigns, promote site content...or whatever else you dream up.  

You can choose from a bunch of Pin formats, from static images to videos with autoplay. Whichever one you pick, you’ll just need three main components: A featured image or video, a description and a website link.

How to make a Pin

1. Gather your visual assets

Pinterest is a visual place – that’s part of what makes it so special. To catch people’s attention, you’ll want to use high quality, compelling images and videos. Check out our product specs to make sure that you're using the right file types and sizes.

We love when people create things specifically for Pinterest, but you don’t always have to. You can repurpose assets that you already have and make them work for Pinterest, too. 

2. Build your Pin   

There are a few ways to make Pins. You can upload images or videos directly to Pinterest, or save images from other sites onto Pinterest. You can also create Pins at scale using your RSS feed. 

Once you’ve created a Pin, you can always go back and update the link or tinker with your description. Make sure that you follow our content best practices so your Pin shows up in people’s search results. 

3. Create a board 

After you make your first Pin, we’ll prompt you to create your first board. Boards organise your Pins so that they’re easy to find again later. They’re also featured on your profile so that people can browse your Pins and learn more about you.

Some tips on timing

You should create new Pins linking to your claimed accounts at least once a week. Consistent, ongoing activity is the best way to build a dedicated audience on Pinterest. Your Pins will reach more people over time, and you can keep seeing results for months to come.  

When you create a new Pin, your followers will see it in their Following tab. Since that tab is chronological, it helps to space your content out over time, rather than adding tons of Pins at once. You can schedule Pins up to two weeks in advance, so it’s easy to stick to a publishing schedule. If you linked your RSS feed to Pinterest, make sure that you update it at least once a week.

Power up your Pins

Creative best practices

Apply these guidelines for every Pin that you make.

Content strategies

Learn how to write better Pin descriptions, and how to plan your Pinterest content.

Seasonal content guide

Use these insights to develop seasonal content.

Step-by-step instructions

See detailed instructions in our Help Centre.