Make Pins that perform

The best Pins are visually compelling, tell a good story and make people want to learn more. It’s easy to make great Pins – just follow these tips.

Red-framed sunglasses; Woman wearing white-framed sunglasses with a second pair in collar; Tortoiseshell sunglasses near swimming pool

Standard Pins

Use high-quality, vertical images that will stand out in people's feeds. We recommend a 2:3 aspect ratio (e.g. 1,000 x 1,500 pixels). Other ratios may cause your Pin to truncate, or may negatively impact performance.

Put your product or service front and centre. Avoid using abstract images or lifestyle imagery that doesn’t showcase your brand.

Put a logo on every Pin that you make, but keep it subtle. Avoid the lower-right corner, since that spot gets covered up by our product icons.

Text overlay is the copy that goes on your Pin image to make it stand out. Keep your copy concise for readability on mobile. You should create separate Pins for each country that you target, so they can be translated into the local language.

Clear titles and descriptions help your Pin to get discovered in search. You can use up to 100 characters for your title and up to 500 characters for your description.

If your Pin includes a link, check that the link is active and loads quickly. Your Pin's creative tells people what to expect when they click. Make sure that it matches your destination site's topic and imagery.

Close up of leafy greens

Video Pins

Lead with a clear hook within the first few seconds to capture people’s attention.

For video ads, 6–15 seconds works best. For organic video, keep the video above 4 seconds. Make sure that your videos clearly and succinctly communicate your ideas.

Some Pinners watch video with sound off, so don't rely on audio or dialogue. Use text overlay or captions to help to tell your story.

Select a cover image when you upload your video so that people can understand what your video is about with just one glance.

Clear titles and descriptions help your video to get discovered in search. You can use up to 100 characters for your title and up to 500 characters for your description.

Cover image for Gray Malin's story

Story Pins

A strong image or video up front tells people what your story’s about with just one glance.

We recommend using three or more pages to tell your story.

Share your personality with a mix of images, videos, fonts and colours.

Before you publish your Pin, make sure that you tag relevant topics. This helps to get your Pins in front of the right people.*

Check the specs

See creative specs and requirements, from file types to character counts

Sample Pins

Inspiration for your next Pin

The Selma watch goes with any look
US$144· In stock
Spruce up your sandwich