How Pinterest works
Pinterest is a visual discovery platform where people can search for, save and shop for ideas. People use it to visualise their future, from everyday decisions to big life milestones.
Every Pin is a possibility
People don’t always have the words to describe what they’re looking for. But they’ll know it when they see it. As they browse Pinterest content (called ‘Pins’), they fine-tune their tastes and find the perfect idea.
And that’s not where the journey ends. People take action on the Pins they like the most—saving them for later, clicking for more info and buying the products that they discover.
Planning what’s next
People on Pinterest are looking to take action. They’re here to spice up their everyday lives (dinner recipes, homework tips), celebrate special moments (birthday parties, bucket-list trips) and plan for what’s next (home renovations, university, a new baby).
A guide to the perfect find
There are lots of shopping features built right into the platform. It’s easy to see details such as pricing, save products to shopping lists or click to buy straight away.
Some Pins contain videos or tutorials to teach new skills and activities. From recipes to DIY projects to workouts, people love seeing creative ideas and tips.
Right audience. Right place. Right time.
You’ll find your most passionate, loyal audience on Pinterest. Everyone wants to try new things—and this means that Pinterest appeals to everybody. From Gen Z students to millennial men and travel-obsessed retirees, they’re all here for inspiring, actionable ideas.
Brands see strong results across the funnel
People are here to discover new ideas and products – so they actively want to hear from you. That translates into meaningful results and strong relationships with your target audience.
To get started, sign up for a free business account. You’ll get extra features such as analytics, ads and exclusive Pin formats, all designed to help you hit your goals.
Multi-objective means more customers
Exposing Pinterest users to both CPM and CPC ads saw conversion rates rocket by 222%, reveling the trie value of running full-funnel activity on the platform.2
Pinterest helped the fashion and travel expert to add 148% more followers in a month, connecting her with a deeply engaged audience.3
Frequently asked questions
Business accounts help brands, Creators and merchants to get more out of Pinterest. You’ll get access to analytics, ads and exclusive content formats. Business accounts are free, and it’s quick to sign up.
Creators should get a Pinterest business account to take advantage of special tools such as detailed analytics. It’s called a ‘business account’, but it’s meant for creators, too. You can sign up for a new account, or convert your personal account to a business account. For more information about Pinterest’s creator tools, take a look at our dedicated creator site.
On Pinterest, content isn’t chronological—it’s personal. Your content shows up just as people are looking for something to try, buy or do.
People are here to find new ideas and take action, rather than simply liking other people’s posts or scrolling through the latest news. This means that they’re actively seeking content from brands, merchants and creators.Absolutely! You don’t need your own website to publish content on Pinterest. All you need is a Pinterest business account to get started. You can upload assets, create Pins and more right in the Pinterest app. You can also connect your accounts from social networks to Pinterest so that it’s easier to share content across platforms.
Your audience is using Pinterest to find fresh, original ideas. Wow them with a visually captivating story, or use Pinterest trends to create content based on what people want to try next.
The best news? Your content lives forever on Pinterest. It doesn’t disappear after a set time, so people can keep discovering it long after you publish the Pin.Hey, thanks for asking. First, get a free business account. Then, take a look at our guide to getting started with business tools and features.
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