How to use Pinterest Ads Manager

Ads Manager is where you create, manage and report on your Pinterest campaigns. Think of it as your Pinterest advertising hub: a one-stop shop to set up campaigns, track results and improve your performance over time.

Nail the basics

Two Pins depicting a pair of white trainers on a pink background and a dancing Black man dressed in a red suit, white t-shirt and white trainers on a red background

Get access

Ads Manager is built right into your Pinterest Business account. When you’re ready to start a new campaign, look for the ‘Ads’ menu or head to ads.pinterest.com.

Choose your own ad(venture)

You can use Ads Manager to create individual ads or complex campaigns. To make things even easier, you can also duplicate or edit an existing campaign.

Consider using ad groups

If you decide to run more than one ad at a time, you’ll want to organise them into ‘ad groups’: ads that share a related theme. You can add multiple ad groups to the same campaign so that it’s easier to manage details such as goals and budgeting.

Choose your goal

For every campaign, you’ll need to pick a single marketing objective. Your objective is why you’re here: the results you want to see from your campaign. The objective you pick within Ads Manager affects settings such as targeting, bidding and available ad formats.

Three photos showing a bright yellow kettlebell with a cast-iron handle, a woman in an orange windbreaker stretching, and a close-up on a purple yoga mat

Your options

Help people to discover your brand or products, or get more eyes on your Video ads.

Get more traffic on or off Pinterest.

Increase actions such as online sales or sign-ups. Or, use Shopping Ads to highlight your product feed.

Pro tips

An icon of a funnel
Go full funnel

You can use Pinterest to drive results across the entire consumer journey. After your first campaign, consider how trying new objectives can help you to reach even more Pinners.

An icon of a light bulb
Get creative

No matter what your goal is, make sure that you follow these creative best practices as you plan your next campaign.

Tune your targeting

People come to Pinterest to plan for all of life’s moments. Your targeting settings make sure that you’re showing specific, relevant and timely content to the people who are most likely to be interested in it.

A collage of people depicting diverse races, ethnicities, genders, ages and abilities

A Pin showing a desk with a vase of orange flowers, a black lamp and a bust of Michelangelo’s David with the search terms Women, Home décor, Home accessories, 25 to 34 and 35 to 44

Your options

Reach a specific group (like ‘home décor enthusiasts’) by mixing and matching info about who people are, and what they’re into. You can target based on people’s interests, demographics, the keywords that they’re searching for or similarities to your existing audiences (called Actalikes).

If you have the Pinterest Tag, you can upload your customer list or retarget your previous website visitors.

Unlock all of Ads Manager’s targeting features at once to build the strategy that’s best for you.

Pro tips

An icon of an arrow hitting a bullseye target
Preset it and forget it

To keep things simple, you can use the default targeting that Pinterest sets for you based on your goals and budget.

An icon of a two-part Venn diagram
Find similar audiences

If you’re looking to find more people like your current customers, try an Actalike audience. This tells Ads Manager to focus on finding people with similar behaviours to your existing customer base, which can increase the likelihood of them engaging with your brand.

Specify your spend and schedule

Control how much you’ll pay per ad, how often your ads show up and how long people will see them. You can spend a specific amount of your budget each day, or spread your spend over the campaign’s lifetime.

Two images showing an older White male and younger Black male in wetsuits smiling and carrying surfboards next to the ocean, and an aeriel view of the blue-green ocean meeting smooth brown sand as a lone surfer carries a surfboard near the water

Your options

For this marketing objective, you’ll set your budget and duration at the campaign level.

Set your budget at either the campaign or ad-group level, and your duration at the ad-group level.

Pro tips

An icon of a calendar item with a tick mark
Think like a Pinner

Remember, Pinners are planners. They’re looking to find early inspiration for seasonal and life moments. Get to know Pinner planning timelines and assign your budget accordingly.

An icon of a three-item hierarchy
Automate your budget

If you’re using the consideration objective, you can take advantage of our automatic budgeting tools. Just input how much you’re willing to spend for your campaign, and our tools will allocate the budget across your ad groups to drive more efficient results.

Optimise and deliver

In this final step before you launch your campaign, you can turn on extra optimisations to make sure that you’re getting the best results. These optimisations help you to run more efficient campaigns and get the most out of your budget. As you navigate through these final decisions, Ads Manager includes tips to help you to choose the best fit for your campaign.

Three photos depicting arrangements of yellow flowers and green foliage

Pro tips

An icon of a finger pointer with the callout, ‘plus-35 per cent’
Go bid or go home

Look for the opportunity to use automatic bidding. In tests, advertisers using automatic bidding got 35% more clicks for the same budget. 1

An icon depicting an upwards arrow over three boxes
Get fast insights

If you want to gain quick insight or run a speedy campaign, try accelerated budget pacing. This helps you to spend money faster so that you get quick results.

Ready to start inspiring?