Get your manifestation journals ready. As Pinners get in touch with their magical side, alternative spirituality will enter the mainstream. Grab a protection crystal, check your horoscope and build a fantasy map for 2021 – the modern mystics have arrived. 

Amethyst gemstone sitting next to a spoonful of lavender body scrub
Person holding a clear gemstone in their hands as it reflects in the sun
Close-up of a clear marble

What the global data says

100%

year-on-year increase in searches for protection crystals

Find it trending in
Germany
Canada
US

105%

year-on-year increase in searches for manifestation techniques

Find it trending in
UK
Canada
US

3x

year-on-year increase in searches for fantasy map making

Find it trending in
Brazil
Australia
Germany

55%

year-on-year increase in searches for visualise your highest self

Find it trending in
UK
Brazil
Germany

6x

year-on-year increase in searches for zodiac sign facts

Find it trending in
Spain
Germany
Sweden




Tips for brands

Help Pinners to manifest the best version of themselves with personalised recommendations. Fashion and beauty brands can inspire Pinners to try looks based on their zodiac sign. Stationery and consumer packaged goods brands can promote journals and give prompts to help Pinners with self-reflection and setting intentions. Home retailers can show Pinners how to feng shui their spaces for maximum Zen vibes. For any brand, consider embracing colours associated with different spiritual properties (think 90s power bracelets).



Collage of three images featuring two women with short brown hair wearing orange roll-neck jumpers, coloured glassware staged in bright light and a blue car bumper

See the trend on Pinterest
Explore the Pins that bring our predictions to life.

Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020