Get your manifestation journals ready. As Pinners get in touch with their magical side, alternative spirituality will enter the mainstream. Grab a protection crystal, check your horoscope and build a fantasy map for 2021 – the modern mystics have arrived.
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What the global data says
Tips for brands
Help Pinners to manifest the best version of themselves with personalised recommendations. Fashion and beauty brands can inspire Pinners to try looks based on their zodiac sign. Stationery and consumer packaged goods brands can promote journals and give prompts to help Pinners with self-reflection and setting intentions. Home retailers can show Pinners how to feng shui their spaces for maximum Zen vibes. For any brand, consider embracing colours associated with different spiritual properties (think 90s power bracelets).
Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020