When you can’t travel the world, absorb culture in a different way. Global-inspired hobbies will be on the rise as Pinners expand their interests and look for new ways to get crafty.
Trending search terms
What the global data says
Tips for brands
Food brands can promote internationally inspired recipes and cocktails for Pinners to indulge in while they craft. Interior brands can share globally influenced home décor styles to tap into consumer wanderlust. Travel-focused credit cards can highlight content around global hobbies or cultural education to keep customers engaged and dreaming. Travel brands can tap into the trend with travel guides and other destination information for the globally minded Pinner.
Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020