This isn’t your typical tub. Bath time will get an upgrade with influences from ancient rituals. This year, you’ll see people carving out time for an extra-special soaking experience.

Help Pinners to supercharge their soak and turn their bathrooms into at-home spas. Home and beauty retailers can promote essential oils, epsom salts and gua sha tools to help people transform their bath time into a ritual. Drinks brands can share ideas for the perfect red wine or bubbly to help Pinners wind down. Tech brands can promote tablets to stream movies from the bath, while music streaming services can share spa-inspired playlists.