This isn’t your typical tub. Bath time will get an upgrade with influences from ancient rituals. This year, you’ll see people carving out time for an extra-special soaking experience.

What the global data says

180%

year-on-year increase in searches for spiritual cleansing bath

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UK
Canada
Australia

90%

year-on-year increase in searches for full moon bath ritual

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UK
Australia
Canada

60%

year-on-year increase in searches for bath tea recipe

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UK
Canada
Australia

50%

year-on-year increase in searches for bath in bedroom free-standing

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US
Australia
UK

145%

year-on-year increase in searches for deep soaking tub

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Canada
UK
Australia




Tips for brands

Help Pinners to supercharge their soak and turn their bathrooms into at-home spas. Home and beauty retailers can promote essential oils, epsom salts and gua sha tools to help people transform their bath time into a ritual. Drinks brands can share ideas for the perfect red wine or bubbly to help Pinners wind down. Tech brands can promote tablets to stream movies from the bath, while music streaming services can share spa-inspired playlists.





Collage of three images featuring two women with short brown hair wearing orange roll-neck jumpers, coloured glassware staged in bright light and a blue car bumper

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Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020