When athleisure meets elegance – that’s athflow. Flowy trousers, casual jumpsuits and oversized outfits will replace athletic clothes as the new go-to loungewear. Athflow is professional enough for the ‘office’, stretchy enough for the yoga mat and comfy enough for the sofa.
Trending search terms
What the global data says
Tips for brands
Help Pinners to achieve absolute comfort in all areas of their lives. Fashion, apparel and big-box retail brands can promote a line of ‘nap dresses’ or slouchy trousers that can be dressed up or dressed down. Laundry detergent or appliance brands can show Pinners how to keep soft fabrics soft. Credit card companies can highlight redeeming reward points or cashback to help Pinners upgrade their new athflow wardrobe.
Source: Pinterest Internal Search Data, Global, analysis period Oct 2018 to Sep 2020