Increase website traffic with Pinterest marketing

Send Pinners to your blog, site or online shop

Every day, Pinterest searches drive millions of visits to other sites through referral traffic. Every time someone saves your Pin, their followers will see it too, exposing it to even more people with similar interests. That means more than just your followers will see your Pins, making Pinterest a great place for new customers to discover your brand and products.

72 %
of Pinners find new brands and services on Pinterest
88 %
of Pinners say they find new ideas on Pinterest
Set up your account
Analytics and Ads Pinterest UI

Business accounts come with extra features, such as ads, analytics and regular email updates. If you already have a personal account, we recommend converting it to a Business account. Don’t worry, you won't lose any Pins or boards. 

Get your website ready
Pinterest Pin buttermilk blueberry muffins from wholefoods market with Save button

Make it easier for people to save your content and for you to track your success: 

Confirm your site to ensure that your logo appears on any content saved from your site and improve your analytics.

Add the Save button so your customers can easily save things they like to Pinterest.

Build a widget to display Pins, boards or your profile on your site. 

Use the Pinterest tag  on your site to gather valuable conversion insights and build audiences that you can target in the future.

Drive traffic with search-friendly Pins 

More than anything else, great content will help you reach your goal. Pins with tasteful branding and engaging imagery appeal to Pinners, while descriptions that try to anticipate what Pinners might be looking for will be easier to search for. Here are more tips to get you started. 

Promote your Pins 
rocket salad Pin with quick promote

Promoted Pins are just like normal Pins, only you pay to have them seen by more people. These ads perform just as well, if not better, than your other Pins, helping people discover and save ideas. 

Encourage immediate action with buyable Pins, which let people purchase your products without leaving Pinterest.

Measure your success
Pinterest Analytics dashboard

Measuring success on Pinterest looks different. Brands with better content reach more people than brands with lots of followers. Getting Pinners to engage with your ideas matters because it signals that people are ready to act on the ideas you’ve shared with them. 

grating cheese into beautiful salad in a bowl

Sources: Millward Brown consumer study 2015